EV-a2zEV-a2z
Notification Show More
Aa
  • News
    • EV Type
      • BEV
      • HEV
      • PHEV
      • FCEV
    • System
      • EV
      • Battery
      • Charging Infra
    • Veh. Type
      • Bike
      • 3 Wheeler
      • Car
      • Bus
      • Truck
      • Aircraft
    • Country
      • United States
      • United Kingdom
      • Australia
      • India
      • China
      • Germany
      • Japan
      • Canada
    • Company
      • Tesla
      • BYD
      • General Motors
      • Ford
      • Toyota
      • Volkswagen
      • Hyundai
      • Stellantis
    • Energy
      • Solar Energy
      • Wind Energy
  • Reviews
  • FAQ
  • Listicles
  • Sales Report
  • Guidance
    • Policy
    • Standards
    • Regulations
  • Books
  • Expo
  • Glossary
Search
© EV-a2z. All Rights Reserved.
Reading: Tesla fell 50 spots in a reputable brands survey
Share
Aa
EV-a2zEV-a2z
Search
  • News
    • EV Type
    • System
    • Veh. Type
    • Country
    • Company
    • Energy
  • Reviews
  • FAQ
  • Listicles
  • Sales Report
  • Guidance
    • Policy
    • Standards
    • Regulations
  • Books
  • Expo
  • Glossary
Follow US
EV-a2z > News > Tesla fell 50 spots in a reputable brands survey
News

Tesla fell 50 spots in a reputable brands survey

EV-a2zm
Last updated: 2023/06/18 at 11:46 PM
EV-a2zm Published June 16, 2023 4 Min Read
Share
4 Min Read
Tesla Logo
Tesla Logo
SHARE

Electric automaker Tesla suffered a 50-spot drop in a survey that seeks to measure the reputation of America’s 100 most famous brands.

Contents
Survey methodologyTesla scoresWhat could have caused Tesla’s reputational hit?

Axios Harris Poll results showed that Tesla dropped from the 11th spot in 2022 to the 62nd in 2023, the biggest reputational hit the Musk-led automaker recorded in this particular survey to date.

Not a great result in this survey for Tesla dropping from 11 in 2022 to 62 in 2023.

It is difficult to measure the impact of Elon’s past actions/decisions/toxicity on Tesla’s brand outside of surveys like this, and price cuts mask a lot of things. https://t.co/r4sPSEZvwo

— James Cat (@TSLAFanMtl) May 24, 2023

Survey methodology

News platform Axios and pollster Harris’ research team surveyed American customers to determine which two companies “stand out as having the best reputation today and which two have the worst” from March 13 to 28.

The team compiled the accumulated answers into a list of 100 brands, ranked from 1 to 100 per perception.

Furthermore, the team also asked the 16,310 respondents to rate their brand choices in nine categories using the following metrics: excellent, very good, good, fair, poor, or very poor.

Also I don’t think it was all Elon but he certainly contributed without necessity.

— James Cat (@TSLAFanMtl) May 24, 2023

Tesla scores

Per the score guide, Tesla’s standing in the 62nd spot this year put it in the “good” category.

Nonetheless, the Musk-led automaker got a “very good” score in the growth category. The automaker also obtained “excellent” scores in the following categories: trajectory, vision, and products and services.

Furthermore, Tesla gained “fair” scores in character, trust, and citizenship categories.

“Tesla saw one of the biggest reputation drops of the past year, from 11th in 2022 to 62nd place this year, with a 74.3 RQ (79.5 in 2022).”

Axios
https://twitter.com/scottwahlstrom/status/1665138753076076552

For reference, Tesla usually earns between “excellent” and “very good” scores since 2016, per the survey results.

What could have caused Tesla’s reputational hit?

It is worth noting that Tesla’s products and services have remained industry-leading this year.

However, considering that Tesla only received “fair” scores in character, trust, and citizenship, the drop may have been caused by the recent price cuts, which disappointed some old customers.

Apart from that, Tesla investors’ trust in the automaker also declined since CEO Elon Musk bought the social media platform Twitter for a whopping $44 billion last October. It even reached a point where 17 Tesla investors wrote an open letter to chairwoman Robyn Denholm and director Ira Ehrenpreis to raise their concern with CEO Musk’s “distractions.”

“The Board allowed the CEO to be overcommitted at a time when the company faces critical challenges. Corporate boards can and should intervene if a chief executive appears to be distracted or overly focused on other ventures.”

Tesla investors

Researcher Sara Fischer also expressed the same insights on the Axios Today podcast.

“I definitely think it has to do with its founder Elon Musk’s takeover of Twitter.”

Researcher Sara Fischer 

See Also:

  • Brand Finance names Tesla the world’s most valuable automobiles brand
  • California’s top-selling auto brands in 2022, Tesla comes second
  • Tesla ends Ford’s 12-year reign in US Brand Loyalty
  • Tesla to replace Toyota as highest selling car brand in California
  • Tesla is good at winning customers and retaining their brand loyalty

Tesla’s closest American rival Ford leaped nine spots to 32nd despite recording the highest number of EV recalls last year compared to other automakers.

Meanwhile, Japanese legacy automaker Toyota was the car brand with the highest reputation in the rankings, sitting comfortably in the 6th spot.

Below are the car brands in the top 100:

6. Toyota

13. Honda

16. Subaru

24. BMW

32. Ford

34. General Motors

56. Volkswagen

62. Tesla

67. Chrysler (Stellantis)

Source: Axios Harris Poll

https://twitter.com/jyjault/status/1664188538387046401

You Might Also Like

Hyundai reveals battery suppliers of its EV models amid fire concerns

Uber boss casts doubt on Tesla’s Robotaxi vision

Tesla secures direct sales license in Kentucky

CATL launches showroom of EV models powered by its batteries in China

Tesla Semi to hit European roads

TAGGED: Electric Vehicle, EV, Tesla, USA
EV-a2zm June 18, 2023 June 18, 2023
Share This Article
Facebook Twitter Flipboard Whatsapp Whatsapp LinkedIn Reddit Email Copy Link

Follow US

Find US on Social Medias
Facebook Linkedin Twitter

Weekly Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Popular News
Tesla Optimus Bot
News

Tesla Optimus Gen 2 and Cybertruck to take center stage at 2024 WAIC in China

EV-a2zm By EV-a2zm July 2, 2024
Hyundai and LG are speculated to partner in constructing two massive battery plants
Amazon plans to double its electric vehicle fleet in Europe by 2025
Canoo (GOEV) stock leaps following US’ approval of its OKC EV factory as a Foreign Trade Zone
Tesla consistently expands many Giga Texas areas amid a production ramp-up
- Advertisement -
Ad imageAd image

Tags

Australia (197) Autonomous Driving (110) Battery (805) BEV (71) BMW (105) BYD (319) Canada (74) CATL (84) Charging Infrastructures (360) China (749) Electric Truck (72) Electric Vehicle (4971) Elon Musk (324) Europe (466) EV (5090) EV Sales (169) Ford (180) Full Self-Driving (94) General Motors (118) Germany (134) Gigafactory (90) Honda (74) Hyundai (156) India (268) Japan (82) Kia (92) Lithium (74) Lithium-ion Battery (79) Mercedes Benz (83) NIO (101) Nissan (77) Renewable Energy (91) Rivian (76) Solar Power (99) Stellantis (117) Tesla (1564) Tesla Cybertruck (101) Tesla Model 3 (151) Tesla Model Y (178) Tesla Superchargers (90) Toyota (154) UK (150) USA (1518) Volkswagen (183) Volvo (76)

About Us

Your definitive guide to the electric vehicle and renewable energy transition, offering insights, news, and analysis on EVs and green energy trends.

Top Menu

  • News
  • Reviews
  • Listicle
  • EV Sales
  • FAQ

Resource

  • Policy/Standard/Regulation
  • Glossary
  • Books
  • Expo
Subscribe to Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

EV-a2zEV-a2z
© EV-a2z. All Rights Reserved.
  • About EV-a2z
  • Terms
  • Privacy
  • Cookie Policy
  • Contact
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Newsletter Tesla red
Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?