Geely-owned premium brand Zeekr announced plans to boost its annual EV sales by over 100 folds in 2025 to 650,000 units. That is a significant increase compared to its approximately 6,000 units record in its year of inception in 2021.
The scoop comes from a pioneering car magazine Autocar, which had an exclusive interview with a Zeekr representative. Geely also mentioned Zeekr’s 650,000-unit sales target in the company’s 2025 Strategy.
“Zeekr’s target is to achieve annual deliveries of 650,000 units by 2025 and be among the top three in the premium EV industry globally.”
Zeekr representative (via Autocar)
Can Zeekr achieve its 2025 target?
It is indeed an ambitious target, but not impossible for the Chinese EV brand that has grown in the industry despite being a newbie.
Notably, Zeekr has delivered on its prior commitments. In just two short years, it diversified its lineup to three models and produced 70,000 units in its native market.
It must also be noted that the premium brand is under Geely’s growing lineup, along with Volvo, Polestar, Lotus, Lynk&Co, Smart, and more. That said, it would not be surprising if the EV space embraced the brand, given its significant reputation under the Geely Group.
“All [Geely] brands seek co-operation, to maximise resources and provide greater value for our customers.”
Zeekr (via Autocar)
However, US customers may need to wait a long time to buy some of its breathtaking models. Zeekr’s CEO has already declared that the brand has no plans yet to penetrate the country.
No more boring EVs
Zeekr stands out against its sibling brand and even in the overall market owing to its striking design. The report noted that the brand was founded with a mission of “no more boring EVs.”
The design team is led by Geely design chief Stefan Sielaff, who aims to “express a very premium look and feel but not in an opulent way.” Notably, the design strategy is meant to differentiate Zeekr from the ‘Russian doll’ concept most companies adopt, whereby model distinctiveness is defined mostly by size.
See Also:
- Zeekr, a Chinese EV brand, has surpassed Xpeng in value
- Zeekr valuation at $13 billion, as it raised a $750 million in Series A funding
- Zeekr 003 electric SUV introduced to European roads
- Geely’s electric car brand Zeekr seeks over $1 billion in US IPO
- Zeekr’s cumulative deliveries surpassed 60,000 units
The first model Zeekr 001, is basically a Lynk&Co 02 with a different brand name. Nine months after the brand launch, Zeekr debuted its second model, 009, an astounding MPV.
Lastly, its third model, Zeekr X, was unveiled last month, marking the brand’s plans to penetrate the European market.
All that said, it would be interesting to see how Zeekr would fare in the global EV market in the coming years. Its 2030 target is not impossible for the brand considering that it is supported by one of China’s biggest automotive firms.
