Tesla, known for its unique marketing strategies and word-of-mouth promotion, has long relied on its brand image and product appeal to attract customers. However, recent developments indicate that Tesla is exploring new avenues to expand its reach and dispel false reports about its products.
A content creator and Tesla enthusiast @heyitsyashu spotted the Musk-led automaker’s active advertisements on Google and shared them on Twitter.
Tesla’s Google Ads highlight best-selling EVs and energy products
While Tesla CEO Elon Musk originally resisted engaging in traditional advertising methods, the company seems to be starting to recognize the potential of online platforms to amplify its message and showcase its innovative products.
Tesla enthusiast @heyitsyashu spotted at least 18 advertisements on Google, covering not only the automaker’s EV portfolio but also its Tesla Energy products.
Notably, the ads are straightforward and aim to provide accurate information, avoiding any language that might cause confusion.
For instance, one ad proudly highlighted the Model 3 and Model Y as the best-selling electric vehicles in the United Kingdom.
It is worth noting that CEO Musk previously announced plans to try Tesla advertising at the 2023 Shareholders Meeting.
“We’ll try a little advertising and see how it goes.”
CEO Elon Musk
While the recently spotted Google ads may not align precisely with CEO Musk’s vision of informative and aesthetically pleasing advertisements, they still represent an initial step in that direction.
From Tweets to Ads: How Elon Musk’s social media engagement influenced Tesla’s advertising strategy
CEO Musk’s personal involvement in Twitter may have influenced his decision to consider advertising Tesla’s products.
“I just agreed to it; I have fully formed a strategy.”
Tesla CEO Elon Musk
As widely known, he uses the renowned social media platform to actively engage with followers and address rumors or misinformation regarding its businesses.
“Twitter is highly dependent on advertising, so, here I am, never used advertising really before, and now have a company that’s highly dependent on advertising. So, I guess I should say advertising is awesomeer , everyone should do it!”
Tesla CEO Elon Musk
EV-a2z previously reported Tesla’s first video advertisement in May, showcasing the company’s marketing strategies. The video content revolved around Tesla drivers sharing their positive experiences with the electric vehicle models.
The video was well-received by audiences, hinting at the potential success of future advertising campaigns.
See Also:
- Tesla releases its first-ever advertisement
- Tesla Model Y leads the Chinese all-electric SUV market in March
- Tesla urges buyers to choose the Model 3 with a new charging incentive
- Tesla is good at winning customers and retaining their brand loyalty
- Tesla launches new credit-based referral program
By embracing online advertisements, Tesla aims to counter false reports and misconceptions surrounding the company and its EVs.
This strategic move demonstrates Tesla’s commitment to effectively leveraging various marketing channels to communicate its message.
While Tesla has largely relied on its innovative products and word-of-mouth promotion, the foray into online advertising reflects its evolution and adaptation to a rapidly changing marketplace.
