Tesla has registered the term “TeslaOne” as a trademark for what looks to be the latest in-house work mobile application.
Last week, Tesla filed a new trademark with the United States Patent and Trademark Office.
For those who patiently wait, the long wait is over for the original application for this one, which was signed by Emily Lough, Tesla’s associate general counsel and chief IP counsel.
According to the application, the new application is for the term “TESLAONE,” and it is for a worksite mobile application.
“TESLAONE™ trademark registration is intended to cover the categories of downloadable computer software in the nature of a mobile application for document management, workforce timekeeping and scheduling, analysis of employee time and activity, tracking purchase orders and returns, completing customizable comment forms, and database management
Tesla stated on new trademark
TESLAONE application
The carmaker is well-known for creating its enterprise software rather than relying on widely used software from companies such as SAP or Salesforce.
Most notably, Tesla has developed all-encompassing enterprise software that controls all aspects of the company’s operations, from sales to the supply chain.
Jay Vijayan, Tesla’s longtime chief information officer who left quietly in January 2016, is credited with guiding the development of the system, which Tesla calls “Warp.”
Elon’s vision is to build a vertically integrated organization where information flow happens seamlessly across departments and where we have a closed feedback loop to our customers. By doing this, we can provide the best possible product, service, and overall experience to our customers in the fastest way possible while also operating efficiently as a business; to bring this vision to life, we had to have simple and central business operations software that could connect all departments and enable information flow seamlessly across departments. Again, we couldn’t find one software program in the market that satisfied this need
Jay Vijayan, CIO of Tesla stated on development of their “warp” system
Since then, Elon Musk has pushed his companies to create even more new market engineering systems that can be used across his various businesses.
