American electric vehicle giant Tesla has once again proven its strong presence in its home market and even worldwide. The Musk-led automaker advanced as the most wanted car brand for both American and global buyers, the latest study of Google search data revealed.
The study utilized Google search data to determine the annual search volume for “buy + [car brand]’ and ‘[car brand] + for sale” in every country and USA state from January 2022 to December 2022, involving 203 different car brands.
“…buy + [car brand]’ and ‘[car brand] + for sale’ search terms (allowing for native language translations), for 203 different car manufacturers.”
British automotive online marketplace Auto Trader
“Tesla for sale” hits 60,000 searchers in the US every month
British automotive online marketplace Auto Trader has just published a new study that evaluated Google search data of customers looking to buy cars from certain brands.
Unsurprisingly, Tesla advanced as the most searched car brand in half of the US states, particularly in several most populous ones such as California and NY.
“Tesla came out as the car make people are looking to buy the most in the USA, topping the tables as the most searched for car for sale in 25 of the 50 states, including Pennsylvania, Illinois and Arizona. There are over 60,000 searches for ‘Teslas for sale’ in the USA each month and Tesla’s popularity is good news for the EV market, showing that there is a sustained appetite for electric vehicles in major auto countries.”
Auto Trader
Impressively, Tesla’s popularity did not stop there, as it also dominated the ranking in significant regions, including North America, Asia, and Europe.
True enough, the study revealed that Tesla was the most searched car brand in 39 nations included in Auto Trader’s survey.
“The unique study from Auto Trader also looked further afield, analyzing global search data to see which cars people want to buy the most in different countries all over the world. Tesla, Jeep, Toyota, and BMW are amongst the most popular global brands. Tesla is the most searched for car brand for sale in 39 countries, including the USA, Canada, France, Spain, Australia and the United Arab Emirates.”
Auto Trader
Below are the global rankings:
| Rank | Brand | No. of countries where this car brand is searched the most to buy |
| 1 | Tesla | 39 |
| 2 | Jeep | 27 |
| 3 | BMW | 20 |
| 4 | Toyota | 18 |
| 5 | Mercedes | 11 |
| 6 | Mercedes | 12 |
| 7 | Lamborghini | 8 |
| 8 | Ferrari | 6 |
| 9 | Land Rover | 3 |
| 10 | Hyundai | 2 |
However, it must be noted that these results are primarily under the implied premise that people who search on Google are representatives sample. However, more data would be necessary to support that.
For instance, some customers will go to dealerships and might actually buy a car they never thought of buying. Some also visit used car stores and pick the best options.
Meanwhile, Tesla generally relies on its online stores to sell its EVs and other products, making it more appealing to computer-savvy purchasers. In effect, there would really be an overabundance of Tesla buyers online.
See Also:
- Toyota’s brand loyalty slips amidst growing influence of Tesla
- Tesla fell 50 spots in a reputable brands survey
- Brand Finance names Tesla the world’s most valuable automobiles brand
- California’s top-selling auto brands in 2022, Tesla comes second
- Tesla ends Ford’s 12-year reign in US Brand Loyalty
Nonetheless, the results demonstrate how electric vehicle adoption continues to gain traction in the global market. It ultimately indicates a growing interest in EVs, so global automakers must really start joining the shift.
