Leading American electric automaker Tesla, along with other auto and charging companies across the world, teamed up to form the Electro Mobility Association (EMA) to boost the electric vehicle industry in Mexico.
Electro Mobility Association launches in Mexico
Industry giants Tesla, BYD, Evergo, JAC, SEV, VEMO, and Volvo, formally formed the EMA in Mexico, according to Mexico Automotive. The EMA officially introduced its first-ever President to lead its operations during the recent conference, Shirley Wagner.
“The EMA has to be that reference that helps the main electric car companies to integrate into the Mexican market, if not also that the citizens themselves begin to abandon the use of combustion-based cars for an electric one.”
Shirley Wagner, EMA President
The EMA members committed to raising their electric vehicle investments in the country to launch new technologies as they acknowledge the local industry’s lag in electrification compared to its trading partners.
EMA’s primary goal
The coalition primarily aims to fully electrify the automotive landscape in Mexico by 2035.
EMA seeks to boost the country’s electric vehicle industry, a crucial part of its strategy to cut CO2 emissions and improve clean air. The members apparently plan to work with other major players who can aid in developing regulations and impose green practices that adhere to the coalition’s goals.
Under the EMA’s near-term targets, it aims to support the development, installation, and operation of electric vehicle charging infrastructures in the country. It also seeks to boost economic growth from the country’s developing electric car industry.
“Achieving this goal will create thousands of new jobs, secure a leading position in electric vehicle manufacturing globally, improve public health, and significantly reduce pollution and carbon emissions.”
Shirley Wagner, EMA President
Tesla’s role
Tesla’s new Gigafactory in Mexico will undoubtedly play a significant role in EMA’s efforts to achieve its above-mentioned goals.
The Tesla Giga Mexico is expected to produce the American EV giant’s most affordable offering to date, widely known as the Model 2. Chief Executive Elon Musk previously announced that the new factory may also build the highly in-demand Cybertruck during phase III.
In addition, China’s BYD is also apparently planning to erect a new EV production plant in the country, with Nuevo León being one of the strongest candidates. It is not surprising since the state is also home to Tesla’s Giga Mexico.
As of now, Mexico only has more than 40,275 EVs on its roads and 32,175 chargers available. Inspired by successful associations like the US’ ZETA, EMA aims to lead lobbying efforts with the Mexican government and private sector stakeholders to develop EV-supportive and feasible policies.
