Leading Indian automaker Tata Motors announced plans to launch exclusive retail showrooms for its new electric vehicle brand, Tata.ev, Business Standard reports.
The company has just established the new Tata.ev brand in late August as part of its electrification push.
Tata targets 50% passenger EV sales by 2030
Tata aims to have its electric vehicle models account for 50% of its new passenger car sales by 2030. That said, it is crucial for the automaker to intensify its electrification strategy.
In that sense, Tata Passenger Electric Mobility Managing Director Shailesh Chandra revealed the company’s plans to separate the sales network of its EV portfolio.
“Tata.ev showrooms will evolve over time. This is necessary due to the new brand identity we have created to provide a differentiated experience to buyers. Simultaneously, we must ensure that the scale reaches a level viable for our channel partners.”
Shailesh Chandra, Tata Passenger Electric Mobility Managing Director
Mr. Chandra noted that this move is crucial for the company to immediately deploy these EV-exclusive outlets in select Indian cities.
“Our EV portfolio will also expand in the coming years, so we need to consider this, or else we won’t be doing justice to both the internal combustion engine (ICE) and EV portfolios in the same showroom. We will assess this in the coming quarters.”
Shailesh Chandra, Tata Passenger Electric Mobility Managing Director
The senior executive further noted that separating the sales network of the Tata.ev brand will enable the company to manage the space and operation for both EVs and traditional offerings.
“We’ll have to separate them (sales outlets for EVs and ICE) given that we have different requirements of customers and also a growing portfolio (of EVs). We need to separate outlets because there would not be enough space to keep both EVs, ICE models at the same place..So there’s a practical difficulty… we will not be able to do justice to both. So you will start seeing exclusive outlets starting slowly from the coming quarters.”
Shailesh Chandra, Tata Passenger Electric Mobility Managing Director
Tata introduces the new Nexon EV
On Thursday, Tata officially introduced the facelifted variant of its popular electric SUV Nexon EV facelift. It has a base price of Rs 14.74 lakh.
The new Nexon.ev will have three variants, including the Creative + (MR), Fearless + (MR), and Empored (MR).
Below are the model variants’ key specs:
| Specs | Creative + (MR) | Fearless + (MR) | Empored (MR) |
| Motor (Type) | Permanent magnet synchronous AC motor | Permanent magnet synchronous AC motor | Permanent magnet synchronous AC motor |
| Electric Motor Power (kW) | 95 | 95 | 95 |
| Electric motor torque (Nm) | 215 | 215 | 215 |
| Multi Drive Modes | Multi drive mode – City, Sport & Eco | Multi drive mode – City, Sport & Eco | Multi drive mode – City, Sport & Eco |
| Battery pack | 30 kWh High energy density Lithium ion battery pack | 30 kWh High energy density Lithium ion battery pack | 30 kWh High energy density Lithium ion battery pack |
| Certified full charge range (as per MIDC Cycle) (km) | 325# | 325# | 325# |
| Thermal Management System | Liquid (Coolant + Refrigerent) Cooled system | Liquid (Coolant + Refrigerent) Cooled system | Liquid (Coolant + Refrigerent) Cooled system |
| Ingress Protection for Motor & Battery Pack | IP67 | IP67 | IP67 |
| Acceleration (0-100 km/h in sec) | 9.2^ | 9.2^ | 9.2^ |
| Emission | Zero tailpipe emission | Zero tailpipe emission | Zero tailpipe emission |
| Pricing | ₹ 14, 74, 000* | ₹ 16, 69, 000* | ₹ 17, 84, 000* |
Three more EVs are in the pipeline for early 2024
Apart from the new Nexon EV, Tata Motors will also launch the Harrier EV, Punch EV, and Curvv EV under its plan to have four new models by early 2024.
The earliest Nexon and Punch offerings were internal combustion engine-powered vehicles. However, they will now have an all-electric counterpart under the company’s Gen 1 offerings, TOT reported.
The Harrier will be part of the Gen 2 offerings as it has a more EV-dedicated development. Meanwhile, the last phase will include the Gen 3 models like the Avinya EV.
According to the report, Tata will produce the Gen 3 models from the ground up. It will also not arrive in early 2024, unlike the Gen 1 and Gen 2 models.
See Also:
- Tata Motors’ electric vehicle division gets a new brand identity
- Tata Motors will introduce 4 new e-SUVs as early as next year
- JLR owner TATA Motors to erect its new electric vehicle battery factory in the UK
- Tata Motors and Uber announce partnership for the deployment of 25,000 EVs in India
- Tata Motors leads in India EV sales with 2,426 units sold in January 2023
Tata’s current EV portfolio only includes the Nexon EV Prime, Nexon EV Max, Tiago EV, and Tigor EV. The imminent arrival of the four planned models in early next year will undoubtedly aid the company in achieving its 2030 target of 50% passenger EV sales.
