Notably, the Nexon and Punch were originally internal combustion engine-powered models that would now offer an electric variant. The electrification of these two models is part of the automaker’s Gen 1 offerings, as noted by TOT.
Meanwhile, the Harrier is a Gen 2 EV, as its development had a more EV-dedicated process. Tata’s last phase in its electrification strategy is Gen 3 models like the Avinya. These models will be built from scratch.
Tata Motors plans to first launch the revamped version of the Nexon EV in September ahead of the other three planned EVs.
At the recent shareholders meeting on Tuesday, Tata Sons Chairman N Chandrasekaran proudly disclosed that the company has successfully upgraded the popular Nexon model. For context, Tata Sons is the parent firm of the Tata Group.
“Tata Motors India, as well as Jaguar Land Rover (JLR) has extensive plans on EVs. We have launched a number of products already. We have a new upgraded Nexon, which will be launched anytime this year. We will then be launching the Harrier, Punch and finally the Curvv towards the first quarter next year.”N Chandrasekaran, Tata Sons Chairman
As the Chairman noted, the subsequent three planned EVs will debut as early as Q1 2024.
Apart from that, he disclosed Tata Motors’ target of having electric vehicles account for 50% of its passenger vehicle lineup by 2030. Meanwhile, its brand Jaguar Land Rover (JLR) aims to hit a 65% electrification in its lineup.
Tata Motors and JLR aim to launch more EV models in the coming years to defend their position in the emerging EV market in India. As per the report, JLR will start accepting pre-orders for the new Range Rover Sport and Range Rover EVs by October. Meanwhile, Jaguar EVs will make its market launch in 2025.
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Tata Sons and Tata Motors expect the new electrified SUV models to solidify their EV portfolio in India. Chairman Chandrasekaran also anticipates that these additions would urge more customers to join the EV shift, considering the more expanded choices offered to them.