Tesla owner Elon Musk acquired Twitter last week for a $44B deal, and various speculations are going around regarding the changes that the organization may adopt in the coming months.
Twitter debuted for the first time in 2006. It began as a microblogging website that let users post brief entries of 140 characters or less (generally referred to as “tweets”).
A year later, Twitter uptake grew from 20,000 to 60,000 tweets per day during the South by Southwest conference. From then on, users have started turning to Twitter as a go-to platform to post daily updates, discuss their interests, interact with others, and market their products/businesses worldwide.
Social Shepherd published the top Twitter statistics, and these are the following:
Twitter ranked 15th most popular social network
Twitter trails social media giants Facebook, Instagram, Snapchat, TikTok, and Pinterest in terms of user numbers, coming in at number 15.
Only 10% of Twitter users are accountable for 92% of Tweets
Twitter is typically used more for content consumption than for creation. According to data, 10% of Twitter users are behind 92% of all US users’ tweets. It indicates that there is an organized group of users who are posting a significant amount of content.
48% of users turn to Twitter for the latest news
It appears that the primary purpose of utilizing Twitter in the US is to obtain news. The whole breakdown of Twitter usage is provided below:
- 48% to get news
- 48% to get entertainment
- 34% to keep in contact with friends and family
- 33% to follow brands/companies
- 14% to strengthen their professional network
- 12% for other purposes
Twitter’s presence in the UK was 45% in 2020
Twitter is very popular in the UK, with a penetration rate of 45%. Making contacts online is still done using this social network.
Twitter usage statistics
Twitter’s user base has been expanding. Additionally, many tweets are posted daily, guaranteeing that something interesting is continuously published.
396.5 million people use Twitter globally
According to data, there are 396.5 million users of Twitter worldwide. Even though it may not have as many users as platforms like Facebook and Instagram, Twitter nevertheless has loyal users that log in frequently. In fact, Twitter has 206 million active users every day.
Twitter has 19.05 million users in the UK
By October 2021, 19.05 million people in the UK had Twitter accounts. Men predominate the site in terms of gender, with more than half of those Twitter accounts being male.
A minimum of 500 million Tweets is published daily
Twitter has developed into a forum where users worldwide may discuss shared interests and exchange daily updates. Every day, at least 500 million tweets are published.
In 2020, Gen-Z users accounted for 52% of all tweets
Individuals of the Gen-Z generation contributed 52% of all tweets that year, as per Twitter.
US adults use Twitter on average for six minutes per day
According to data, US-based adults use Twitter on average for six minutes daily. Meanwhile, adults only reportedly spent four minutes on Twitter in the UK.
96% of US Twitter users report using the service on a monthly basis
Twitter is not a platform that many users in the US utilize regularly. 96% of users report that they only visit Twitter monthly. Only 52% of users say they use Twitter daily, while 84% say they do so weekly.
More than 162,000 people downloaded the Twitter app for iOS in the UK
Only 150,000 Android app downloads have been made compared to over 162,000 for the iOS version of the Twitter app.
Twitter User and Demographics Statistics
Many marketers are unsure whether they should devote their time and effort to posting content on the platform, given what seems to be a resurgence in interest in succinct 280-character tweets. Fortunately, Twitter statistics will reveal the demographics of its user population, enabling you to ascertain whether your target audience uses the platform.
Most Twitter users are in the US
With a total of 77.75 million users, the United States is the nation with the most Twitter users. Japan, India, Brazil, and the United Kingdom rounded the top five nations. Based on the number of users who are currently active, they rank as follows:
- United States: 77.75 million active users
- Japan: 58.2 million active users
- India: 24.45 million active users
- Brazil: 19.05 million active users
- United Kingdom: 19.05 million active users
More than 162,000 people downloaded the Twitter app for iOS in the UK
Twitter users in the UK appear to like the iPhone more than Android. Only 150,000 Android app downloads have been made compared to over 162,000 for the iOS version of the Twitter app.
The most popular age group on Twitter worldwide is 25 to 34 years old
The age range of 25 to 34 is the most prevalent globally. They account for 38.5% of all Twitter users. To determine whether Twitter is a preferred platform for your audience, here is a summary of Twitter’s global age distribution:
- 13-17 year olds: 6.6% of users
- 18-24 year olds: 17.1% of users
- 25-34 year olds: 38.5% of users
- 35-49 year olds: 20.7% of users
- 50+ year olds: 17.1% of users
70.4% of Twitter’s users are men, making up the majority of the user base
Twitter is the place to be for businesses with products geared toward men. Only 29.6% of Twitter’s users are female, compared to 70.4% of men. However, when only the UK’s user base was included, there were 58.5% men and 41.5% women.
Twitter Platform Statistics
Let’s now discuss some Twitter statistics directly related to the platform itself.
In 2020, Twitter’s global revenue was approximately $3.72 billion
Twitter’s revenue steadily increased, reaching around $3.72 billion in 2020. The sole exception was when it slightly decreased between 2016 and 2017. Apart from that, the platform has consistently generated income.
Twitter’s recent advertising revenue exceeded $3.2 million
The money brands spend on the Twitter advertisement to promote their products and services makes up a significant portion of Twitter’s income. They generated more than $3.2 million in advertising revenue in 2020, a $3 million increase from the prior year. It appears that brands sought to enhance their advertising in 2020.
Twitter spent $887.66 million on sales and marketing in 2020
Twitter is a pioneer in investing money in its sales and marketing, demonstrating the value of investing in your success. In fact, they spent $887.66 million on marketing-related costs in 2020.
Twitter Marketing Statistics
You can increase awareness, engagement, and conversions by investing in advertising. These Twitter statistics illustrate the platform’s potential for advertisers’ success.
People view Twitter ads for 26% longer
Twitter claims that users spend 26% more time seeing ads on its platform than on other social media sites. Given how well Twitter advertisements perform, it’s apparent why many firms opt to market their products there.
Global ad engagement on Twitter has increased by 35% YoY
Engagement conveys to algorithms that your material is pertinent to other people while also revealing users’ interest in what you’re sharing. Twitter’s global ad engagement has increased by 35% year over year, making it even more appealing for marketers to create Twitter advertising.
Brands with higher Twitter spending are considered to be more culturally relevant
According to Twitter’s Agency Playbook, consumers view businesses with higher ad expenditures as more culturally relevant. Additionally, more culturally relevant brands claim to generate greater money.
Twitter for Business Statistics
These statistics demonstrate the advantages that Twitter may bring to a company’s overall social media strategy.
Twitter is used by 82% of B2B content marketers
According to research from the Content Marketing Institute, Twitter is used by 82% of B2B (business-to-business) companies. Many companies use the site to post their most recent content, advertise their products, and stay in touch with their target market.
Most Twitter users (79%) follow brands
The truth is that many brands offer interesting and educational content, and their customers support them by engaging with them. 79% of users follow brands to get the most recent updates.
Twitter is the top platform for brand interaction
Many businesses are dedicated to sending quick and to-the-point tweets in response to their online community. Some companies even have separate Twitter accounts just for answering customer service questions.
Twitter generates a 40% higher ROI than other social media platforms
You will want to receive a return on your investment if you put money into advertisements. According to Twitter, its platform generates a 40% higher ROI than the other social platforms currently accessible.
Brands have a 2.3x higher chance of achieving KPIs if marketing launches on Twitter
Twitter does not want you to ignore its platform if you plan to launch a new product soon. According to their research, when brands introduce new products on the platform, they have a 2.3x greater chance of meeting their KPIs.
Using These Twitter Statistics
Consider these Twitter statistics to decide whether your brand should devote resources to it in 2022. These stats give you a thorough grasp of what’s going on with Twitter, its users, and more so you can decide if it is the right platform for your brand to have an online presence.
