According to Torsten Müller-tvös, Rolls-Royce CEO, orders for Rolls-upcoming Royce’s all-electric Spectre are so huge that the prestige luxury automaker may need to adjust total production to meet the rising demand.
Furthermore, the CEO believes that the first fully-electric Rolls-Royce will fit seamlessly into the current lineup and generate profits.
Rolls-Royce Motor Cars is a luxury carmaker with over a century of expertise dating back to the 1900s in England, but BMW AG has owned it since 2003. Amidst a great history in combustion, company founder Charles Rolls expected an all-electric future after driving an electric car in 1900:
The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged
Charles Rolls, Founder of Rolls-Royce stated on electric vehicles
Rolls-Royce will go all-electric by 2030
It would consider taking over a century for Rolls-Royce to start creating its founder’s prophecy a reality, and another decade before we saw the Spectre, Rolls-first Royce’s electric, production-intent model.
Following Rolls-pledge Royce’s to go all-electric by 2030, the Spectre will be the first model to launch. Before its official launch last October, we’ve seen it undergo thorough winter testing near the Arctic Circle.
Rolls-Royce is already planning to expand its assembly lines to meet customer demand just months before the electric model goes into production.
In a recent conference call with journalists to assess the Spectre and the automaker’s general business strategy, Rolls-Royce CEO Torsten Müller-tvös reported higher-than-expected demand for the electric vehicle ahead of overseas production:
The order intake for the Spectre is far better at this moment than we would have expected. We have a couple of months to go, but if that trend continues, then I’m pretty sure we need to adjust our plans
Torsten Müller-tvös, CEO of Rolls-Royce stated on higher demand expection
The all-electric Spectre
The all-electric Spectre is scheduled to replace the long-running Rolls-Royce Wraith as the only two alternatives when deliveries begin in Q4 of this year and will be priced between the Cullinan SUV and Phantom sedan at around $400,000.
Müller-tvös continued by stating that the all-electric Spectre should achieve comparable profitability to the entirety of the Rolls-Royce lineup and that executives at parent company BMW are reportedly pleased with the margins generated by the CEO’s marque.
The luxury car manufacturer may increase production in Goodwood, England, to take advantage of customers eager for an all-electric Rolls-Royce, particularly in the US – Rolls’ leading market, which recorded 35% of total sales in 2022 – and a Spectre order book that, according to Müller-tvös, stretches “far” into 2023.
