Nissan has strategically chosen to increase its efforts in the electric car sector as the auto industry evolves toward a more sustainable future.
The company’s move to expedite its plan comes as demand for zero-emission electric vehicles rises at an all-time high.
Nissan strengthens EV plans
Nissan is doubling down on its EV plan, acknowledging the change in customer preferences.
Nissan, which took an early lead with launching the LEAF in 2011, is now trailing as most automakers have a completely electric vehicle on the market.
Despite Nissan’s LEAF becoming one of the top-selling electric vehicles in the world, it took the Japanese automaker more than a decade to produce its second electric vehicle, the Ariya crossover SUV, which had to be postponed numerous times.
The 2023 Nissan Ariya is the Japanese automaker’s first electric SUV, with a range of up to 304 miles and a starting price of $43,190. (for the Engage FWD trim with 216 miles range).
Changes in customer demand and business environment
Nissan said in November 2021 that it would deliver 23 electrified models, including 15 completely electric vehicles, by the end of the decade as part of its Ambition 2030 initiative.
Initially, Nissan and Infiniti planned for 50% of their overall model selection to be EV or hybrid.
On the other hand, Nissan aims to accelerate its approach in response to “changes in customer needs and the business environment” toward entirely electric vehicles.
Nissan pushes its Ambition 2030 electrified vehicle strategy
Nissan declared in a press statement on Sunday that it would step up efforts to bring completely electric vehicles to market.
The Japanese manufacturer plans to introduce 27 electrified vehicles, including 19 new EVs, by 2030, with a 55% electrification mix, up from 50% earlier.
Furthermore, Nissan anticipates increased electric sales volumes in major markets by 2026, including:
- Europe: 98%, up from 75% previously.
- Japan: 58%, up from 55%.
- China: 35%, down from 40%.
- United States: 40% (EV only)
Nissan expects the US to maintain its earlier 40% electric vehicle volume prediction. To counter the dip in China, Nissan said it would produce an EV explicitly designed for the Chinese market.
In several other news, Nissan is experimenting with alternative strategies to minimize emissions from its operations.
The Japanese carmaker is among the first to conduct a trial using all-electric heavy-duty trucks transporting new Nissan Ariya EVs to showrooms in 2023.
