South Korean automaker Kia is trying to push dealers to sell as many as electric vehicles they can with cash offers of up to $1,500 throughout April, CarsDirect reported. The move is part of the company’s efforts to further boost its EV sales in the US after an almost twofold surge in Q1 2024.
Kia April 2024 Dealer Flat Cash Program
As part of the Kia April 2024 Dealer Flat Cash Program, the Hyundai-owned brand will pay dealers $1,500 for every 2023 EV6 GT it sells through April 30 only.
Meanwhile, dealers can receive $1,000 in flat payments for every 2023 Kia EV6s they sell. Kia also extended the cash offer of $500 to every 2024 EV6 and EV9 model dealers sold within this month.
Apart from these, the South Korean automaker is also offering dealers a $250 payment for every plug-in hybrid they offload from their inventories.
The payments are apparently retroactive to the initial vehicles sold this month.
What’s in it for buyers?
It must be noted that Kia’s up to $1,500 cash offer to US dealers does not translate to a customer discount. While the dealers can decide to offer their buyers a discount to attract them, they can also just keep the money if there is enough demand.
Therefore, it would be up to customers to negotiate for a lower price. Dealers will highly likely give in to prospective buyers as they will want to offload their Kia EVs this month to gain cash incentives.
As of today, the 2024 Kia EV6 is among the cheapest electric vehicle models to lease with deals starting at only $279/month. In addition, the EV9’s purchase discount also rose to $7,500 off MSRP. Apart from these, the South Korean brand also launched a 0% financing on the EV9 for the first time in history. All these offers are undoubtedly crucial parts of Kia’s strategy to maintain its sales growth in the US market amid the ongoing market slowdown.
