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Reading: Huawei seeks investment from Audi and Mercedes for its smart car business, report reveals
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EV-a2z > News > Huawei seeks investment from Audi and Mercedes for its smart car business, report reveals
News

Huawei seeks investment from Audi and Mercedes for its smart car business, report reveals

EV-a2zm
Last updated: 2023/12/13 at 7:29 PM
EV-a2zm Published December 13, 2023 3 Min Read
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Shanghai,China-August 14th 2022 Huawei retail store logo and electric car. A Chinese electronic company
Shanghai,China-August 14th 2022 Huawei retail store logo and electric car. A Chinese electronic company
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Chinese tech giant Huawei apparently reached out to German automakers Mercedes Benz and Audi about potential investments in its smart car software and components business, Reuters reports, citing three people “with knowledge of the discussions.”

Contents
Report highlightsPurposeGlobal automakers partner with Chinese firms

Exclusive: Huawei approaches Audi, Mercedes about investing in its smart car firm, sources say https://t.co/9PQNWIkLBt pic.twitter.com/TmD3qQ6kg6

— Reuters (@Reuters) December 11, 2023

Report highlights

Huawei announced plans in November to spin out its four-year Intelligent Automotive Solution (IAS) business unit. It aims to advance as a major player in the smart electric vehicle software and components supply chain. Notably, sources suggest that the business unit will have a market valuation of $28 billion to $35 billion.

Audi, Mercedes approached by Huawei over smart car investment, report says
Huawei said to explore expanding its partnerships beyond Chinese brands.

SHANGHAI — China's Huawei Technologies has asked Audi and Mercedes-Benz if they are interested in buying small stakes in its smart… pic.twitter.com/IQ2yWwqiWH

— Nicklas 🇸🇪🚗T🐂📈🍀♻️🚀 (@NicklasNilsso14) December 11, 2023

Now, two sources revealed that Huawei had a preliminary discussion with Mercedes in recent weeks. The tech giant reportedly offered a 3% to 5% stake for a yet-to-be-determined value, as noted by TechGoing. 

However, Mercedes was reportedly not highly interested as it prefers to manage its software internally to maintain its luxury brand image.

On the other hand, the report was not able to determine Audi’s response to the offer. However, two unnamed sources revealed that it is currently exploring a potential partnership with Huawei for autonomous driving tech development. These technologies will reportedly feature in Audi’s EVs in China from 2025.

Purpose

According to the exclusive report, Huawei aims to expand its collaborations in the automotive industry beyond its co-Chinese companies.

⚡Huawei'den Mercedes ve Audi'ye akıllı otomobil sektöründe ortaklık çağrısı!

🟢Akıllı otomobil sektörünün en hızlı yükselen ismi hiç kuşkusuz #Huawei. Reuters'ın haberine göre Çinli dev, #Mercedes ve #Audi ile ortaklık kurmak için görüşüyor.

💰Bilgi-eğlence sisteminden ısı… pic.twitter.com/J5pQZZS0c0

— Dolubatarya (@DoluBatarya) December 11, 2023

One of the sources who reportedly had a briefing on the matter further disclosed that the tech giant seeks to attract international investors to ensure some kind of protection from intensifying geopolitical tensions.

Huawei admitted last April that it has been difficult for them to attract foreign partners from Europe, America, and Japan due to US sanctions.

“Therefore it’s a huge challenge because we have invested tremendously.”

Richard Yu, Huawei’s smart car business head

Global automakers partner with Chinese firms

Huawei’s efforts to seek foreign investments come as international automakers present in China are racing to partner with local firms. These partnerships facilitated the development of high-tech vehicle features that meet the preferences of Chinese customers.

For instance, VW partnered with XPeng and autonomous driving chip developer Horizon Robotics to develop its smart and connected EVs for the Chinese market.

Audi also tapped SAIC Motor to expand its sales in a market segment it had not been able to penetrate before.

On the other hand, Huawei’s partnerships were mostly local. It collaborated with various Chinese automakers like Seres Group and Chongqing Changan Automobile. Report sources also claimed that Dongfeng Motor is among the potential investors in the tech giant’s smart car business.

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TAGGED: Audi, Electric Vehicle, EV, Huawei, Mercedes Benz
EV-a2zm December 13, 2023 December 13, 2023
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