Since the GMC Hummer EV’s release in October 2020, General Motors has made a significant effort to promote the vehicle, and it appears that this has been successful. According to GM, a new “aggressive and significant” advertising campaign will debut during NFL Sunday Night Football.
The Detroit Free Press reported that GM’s new advertising campaign, “EVs for everyone, everywhere,” will debut on Fox on Sunday, September 18, at 1:00 p.m. It will be both before and after the game on NBC’s Sunday Night Football.
Additionally, GM’s Super Bowl advertisement from the previous year, in which Austin Powers uses the Ultium platform of the company to save the planet, is remarkable.
For the first time, GM will showcase every Chevy EV model at once to encourage widespread adoption. The complete Chevy EV family, including those that are still in development, will be highlighted in the campaign:
• 2023 Bolt EV
• 2023 Bolt EUV
• 2024 Silverado EV
• 2024 Blazer EV
• 2024 Equinox EV
Priced at $26,595, the Chevy Bolt EV is the brand’s first long-range EV. Meanwhile, the slightly larger Bolt EUV, which has a 247-mile range estimate starts at $28,195. It must be noted that both of them are currently already available for orders, as per Electrek.
On the other hand, the Silverado EV, Blazer EV, and Equinox EVs are expected to go on sale next year.
With intentions to offer an EV for every sort of buyer, including those looking for compacts, luxury, crossovers, SUVs, and pickups, GM launched a complete portfolio of EVs this year. But what matters more is that the corporation intends to sell them for a reasonable price.
“It’s been a quite a year for Chevrolet, but it’s been a chaptered year. We started back in January with the reveal of the Silverado EV and then it was the Bolt EV and EUV relaunch, and then in the last 45 days it was Equinox and Blazer. These discrete moments in time have had a positive influence, but we haven’t had a chance to stitch it all together.” Chevy’s director of marketing, Steve Majoros, told the Detroit Free Press.
Remarkably, around 25 million people registered for the Tampa Bucs vs. Dallas Cowboys game on Sunday Night Football, giving GM the ideal opportunity to market its products to a big audience.
GM is offering an electric vehicle in every class, or as Majoros asserts, “people will figure out what’s right for them”in an effort to cater to EV purchasers searching for less expensive options.
GM anticipates that the final output of the commercial will cover a 60-second spot that features Fleetwood Mac’s popular song “Everywhere.” According to Chevy spokeswoman Megan Soule, the commercial will be a:
“Celebration of things that make America, America – its innovation, its communities, and its electrifying attitude towards life.”
GM has been collaborating with dealers to encourage the switch to EVs, including providing the appropriate chargers, tools, and training, similar to what Ford just revealed it was doing.
