Genesis Motor, the luxury brand of South Korean automaker Hyundai, has just teased its new X Snow Speedium EV concept to show off the future design of its models.
The teaser video also demonstrated the new X Snow Speedium’s capability to rip across the snow and ice. It even has a Christmas tree on the roof while outpacing reindeer.
Background
Genesis initially introduced the X electric GT concept in 2021, followed by the X Speedium Coupe in April 2022.
The third variant of the X concept car, the X Convertible, debuted in mid-November 2022 ahead of the 2022 LA Auto. It featured a folding hardtop layout and Korean architecture-inspired interior design.
Now, the South Korean brand is once again teasing another variant of the concept car. According to Genesis’ X post, the X Snow Speedium EV concept “presents the future of the Genesis design identity.”
Design
The new X Snow Speedium EV concept features a distinctive ski rack Genesis designed in partnership with Swiss tailor-made ski company Anavon Ski AG.
In addition, its roof rack can perfectly enable “unmatched winter adventures.” It gets some inspiration from the prior Speedium Coupe, including LED line lamps that mirror the brand’s iconic Crest Grille.
Its rear end also sports the brand’s traditional “V-shaped” brake lights. Moreover, it has a sleek white color.
Genesis has yet to disclose more details about the interior design of the X Snow Speedium EV concept. However, it would highly likely get the brand’s “Beauty of White Space interior,” which gives off a minimalist Korean architecture vibe.
So what?
The X remains an electric vehicle concept without a specific production timeline. Nonetheless, it significantly demonstrates Genesis’ future design identity amid the global shift to sustainable and advanced mobility.
Interestingly, some reports imply that Genesis may start producing the Speedium Coupe as a flagship electric vehicle model.
These electric car concepts are crucial for Genesis’ efforts to become an all-electric brand by 2030. To do that, the brand aims to halt the production of its conventional internal combustion engine-powered cars in 2025.
