American legacy automaker Ford delivered some good news regarding its Mustang Mach-E model in August. According to Electrek, the all-electric SUV’s sales surged 61% year-on-year to 5,033 units.
This remarkable sales improvement advanced the model’s position to become the second top-selling electric SUV after the Tesla Model Y in the US.
Factors boosting Mustang Mach E production and sales
Ford’s Mustang Mach-E sales in the US market suffered more than 20% decline in the first six months of 2023. It is apparently caused by the company’s factory upgrades in Mexico, where it manufactures the Mustang.
For context, here is Ford’s production record for the Mustang Mach-E from January to June:
- January – 0
- February – 300
- March – 7,381
- April – 11,858
- May – 13,639
- June – 13,000
Despite the notable sales decline caused by the factory upgrades, the all-electric SUV model has recovered since late Q2 2023, as seen in the data above.
“Improved Mustang Mach E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year.”
Andrew Frick, Ford’s Sales Distribution VP
Moreover, VP Frick further noted that the significant upgrades in the Mexican factory boosted the Mustang Mach-E’s sales to 110% in June.
Previous reports claim that many electric vehicle models are just staying in dealerships due to low demand. However, Ford Model e VP Darren Palmer argued that the brand was “just loading up dealers.”
Mustang Mach-E’s latest discounts and incentives
Ford recently implemented new lease and retail programs for the Mustang Mach-E in August.
For instance, it released a retail offer for Miami-based buyers of 1.9% Annual Percentage Rate (APR) within 60 months via Ford Credit financing. Apart from that, it also comes with an additional bonus cash incentive of $3,000 on 2023 Mach-E and GT vehicles.o
Ford also introduced a $409/month lease offer for 36 months with $5,188 due at signing via Ford Credit Red Carpet Lease.
Here are the other retail discounts for the 2023 Ford Mustang Mach-E per US cities:
| US Cities | Monthly Payment for 36 Months | Signing Fee | Security Deposit |
| New York | $586 | $0 | Waived |
| Detroit | $439 | $439 | Waived |
| Miami | $409 | $5,000+ | Waived |
| Los Angeles | $569 | $0 | Waived |
Considering these significant price discounts and lease offers, it is unsurprising that Ford managed to recover the sales of its all-electric SUV model in August.
Presented below are the model’s current base prices per trim:
| 2023 Mustang Mach-E trim | Starting Price | Range (mi) |
| Select | $42,995 | 250 |
| Premium | $46,995 | 250 |
| California Route 1 | $56,995 | 312 |
| GT | $59,995 | 270 |
Ford’s August sales
Ford’s overall vehicle sales reached 161,300 units in August, according to The Detroit News. Of that total, BEVs accounted for only 6,940 units (up 17.7% YoY). Meanwhile, hybrid models contributed 10,945 units with a YoY sales growth of 32%.
Ford reported record-breaking sales for the all-electric van E-Transit to 889 units, up 120% from July.
However, the popular electric pickup F-150 Lightning suffered a 57% YoY decline in August.
Ford explained that the notable sales decline for the pickup was also due to the upgrades at the Rouge Electric Vehicle Center, which slowed its production.
“F-150 Lightning production is starting to ramp after a six-week shutdown to expand the Rouge Electric Vehicle Center with limited deliveries across July and August.”
Ford (via Electrek)
The major retooling will soon enable the Rouge EV plant to increase its production output threefold, with a 150,000 unit target by this fall.
See Also:
- Ford to launch its semi-autonomous BlueCruise tech in Germany
- Ford to halt production of its three gas-powered models as it intensifies EV push
- Ford launches multiple discounts and incentives for 2023 Mustang Mach-E in select US cities
- Ford and South Korean partners will build a $1.2 billion battery factory in Quebec
- Ford to develop an in-road wireless charging technology for its electric models
Ford’s strategy to retool its factories to support its shift to electric vehicles will undoubtedly aid the company in ramping up EV production. In effect, the company’s EV unit can achieve sales growth in the coming quarters.
Ford also recently announced plans to kill three of its traditional models to give way for the production of its next-gen BEV offerings.
