Chinese battery giant CATL has just launched an “innovative new energy experience center” in China to showcase electric vehicles featuring its cutting-edge battery technologies.
CATL opens world’s first EV experience center in China
According to the press release, CATL formally opened the world’s first-ever new energy experience center in Chengdu, Sichuan Province, on August 10, 2024.
CATL cited the crucial role of automakers and the local government in establishing the “NING Space,” which enables customers to “view, select, use, and learn” electric vehicles in the facility.
CATL believes this new experience center will help accelerate the shift to electric mobility. CATL Vice Chairman offered a speech at the opening ceremony to emphasize the initiative’s main goal, which is to “create a bridge between automakers and consumers” amid the shift to electric mobility.
The NING Space
CATL developed the NING Space to aid electric automakers in expanding their reach to customers by displaying their products effectively. It also offers assistance to buyers in choosing the model suitable for them.
The 13,000 m² experience center displays almost 100 models powered by its batteries from 41 car brands, including a full array of the most popular cars:
CATL also assigned electric vehicle experts to answer customers’ questions and even offer suitable advice based on their preferences and needs. In addition, the NING Space also introduces customers to EV history and development, presents the latest battery technologies, and conducts science workshops.
NING Service and WeChat mini-program
CATL also introduced “NING Servive,” which is the after-sales service brand, at the launch event on Saturday.
NING Service boasts a network of 112 professional service stations and a training system to offer customers high-quality services, including the following:
- battery maintenance
- health checks
- mobile rescue, etc.
Moreover, the Chinese battery giant also initiated a WeChat mini-program to further improve customer experience by offering the following services:
- charging station searches
- navigation
- selection assistance
- usage tips for EVs
- science workshops about new energy
Indeed, CATL’s new NING Space will establish a deeper connection between electric automakers and customers in China. It will significantly contribute to the promotion of electric mobility, enabling interested customers to explore innovative EV models all in one go. Excitingly, CATL reportedly aims to launch similar showrooms in more Chinese cities next.
