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Reading: BMW CEO Zipse: we are not leaving lower segment for electric cars
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EV-a2z > News > BMW CEO Zipse: we are not leaving lower segment for electric cars
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BMW CEO Zipse: we are not leaving lower segment for electric cars

EV-a2zm
Last updated: 2023/01/22 at 4:39 PM
EV-a2zm Published November 14, 2022 2 Min Read
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BMW i3 electric vehicle model is on display
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BMW Chief Executive Oliver Zipse assured the auto industry that the premium automaker would not forsake its more affordable market, as per InsideEVs.

Contents
BMW’s current car prices Is the BMW CEO hinting at more Mini models?

“We are not leaving the lower market segment. Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment – that will be the core of your business in the future,” Zipse stated as he spoke at a Berlin event by automotive supplier Robert Bosch GmbH.

BMW’s current car prices 

Its least expensive model currently on sale, the 2 Series Gran Coupe, costs $36,600. It does not end there, as it will eventually cost $40,000 after sales tax and dealership markups.

That said, the remarks made by CEO Zipse are absolutely striking. To think of it, BMW does not truly have a “lower market segment”, particularly this year.

The BMW 2 Series Gran Coupé is an absolute head turner. Its stunning coupé design lends it a great road presence. This when coupled with legendary handling capabilities gives you a BMW that is truly special in every sense.#2IRRESISTIBLE #BMW2Series #bmwinfinitycars pic.twitter.com/93wFYCNgzW

— BMW-Infinity Cars (@BMWInfinityCars) November 1, 2022

On the other hand, its most affordable electric vehicle is the i4 eDrive35 at $51,400 (MSRP).

BMW i4 eDrive35 for $51.4k, only 5% more than a base M3 (and you can choose some colors for free, so same price if not white), but w/ 2yrs of free EA charging.

66kWh, 5.8s 0-60 (=M3), WLTP 490km, 60 more than a base M3.

Better/same specs, cheaper & more options.$TSLA $TSLAQ pic.twitter.com/ja6OwphZIA

— fly4dat (@fly4dat) August 2, 2022

Before being withdrawn this year, the i3 was the company’s cheapest offering at $44,450.

The Electric Zone EV of the Day is the all-electric 2019 BMW i3 with a 153-mile range, MPGe of 129 city/106 highway & MSRP from $44,450! Come see it in our all-EV display at the @MilAutoShow https://t.co/cxduLmgNlF pic.twitter.com/I29rOfGnvI

— WI Clean Cities (@WICleanCities) February 25, 2019

Is the BMW CEO hinting at more Mini models?

Considering these facts, CEO Zipse must be alluding to the company’s subsidiary brand Mini.

In 2021, the Mini Cooper Electric could be purchased for slightly more than $25,000 when it was eligible for the full $7,500 tax credit and before a recent price increase.

Unfortunately, buyers need to spend at least $34,225 to purchase one now, as manufacturing is done in China, which is against the new EV tax credit standards.

Nonetheless, CEO Zipse may be implying the release of new Mini models. It is worth noting that a completely electric Countryman is coming since Mini plans to have an all-electric lineup by 2030.

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TAGGED: BMW, BMW 2 Series Gran Coupe, BMW i3, BMW i4 eDrive35, Electric Vehicle, EV, Germany, Mini Cooper Electric
EV-a2zm January 22, 2023 January 22, 2023
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