Swedish automaker Volvo Cars has just announced plans to simplify the model names of its electric vehicles as it prepares to become an all-electric brand by the end of the decade, as per the press release.
Name changes
As part of the new strategy, Volvo renamed the XC40 Recharge and C40 Recharge to simply “EX40” and “EC40” for the 2025 model year. The move will enable the Swedish brand to standardize its electric vehicles’ model names, seamlessly conforming to the EX30, EX90, and EM90. However, the XC40 will remain the model name of the SUV’s gas-powered counterpart.
As you can observe, Volvo’s electric vehicle lineup will not start with “E.” Electric SUVs will reportedly go by “EX,” while SUV coupés will be “EC,” according to Electrive.
Volvo also disclosed plans to eliminate the “Recharge” badging from its plug-in hybrid model offerings. They will now indicate the “T6” or “T8” suffix to differentiate the vehicles’ power output level.
“By aligning our trailblazing first electric models with the rest of our electric car portfolio, we simplify choice for consumers as we continue to electrify our lineup and refresh our hybrids.”
Björn Annwall, Chief Commercial Officer and Deputy CEO at Volvo Cars
Upgrades
Volvo has also released new performance upgrades for the EX40 and EC40 in selected markets, along with the name update.
Volvo launched a new Performance software pack for the two models’ Twin Motor versions, which boosts the power output by 25 kW (33 horsepower) for a 325 kW (4365 hp) total.
It also offers a new pedal mapping that quickens acceleration response. In addition, the software upgrade also comes with a new “Performance” drive mode to access the maximum 325kW power output.
Volvo Cars owners can obtain the upgrade via the official mobile app and simply initiate an over-the-air (OTA) software update.
Purpose
Volvo’s move to streamline its model naming scheme will significantly aid prospective customers to better understand what the Swedish brand is offering. It will differentiate its all-electric vehicle models from its hybrid models.
These efforts are part of the Swedish automaker’s preparation to become an all-electric vehicle maker by 2030. It seeks to make its electric vehicle offerings easier to remember for most customers.
In 2023, the brand’s electric vehicle sales surged 70% year-on-year to 113,419 units, accounting for 16% of the global market. By 2025, Volvo aims to have EVs account for 50% or about 600,000 of its overall vehicle sales.
