Japanese automaker Toyota sold 536,744 vehicles in Q4 2022 from its Toyota and Lexus brands in the United States, according to InsideEVs. Notably, that number represents a 13% growth from the same period in 2021.
However, Toyota Motor North America’s overall 2022 sales indicated a year-on-year decline of 14%.
Q4 results
| Brand | Sales | Growth/Decline |
| Toyota | 476,652 | up 17% |
| Lexus | 60,092 | down 8% |
| Total | 536,744 | up 13% |
Electrified vehicles xEV: HEV, PHEV, BEV, FCEV
2022 had been a difficult year for Toyota and other automakers as well. As per the report, the Japanese automaker’s xEV sales declined despite launching 20 electric vehicles on the market. It includes HEV, PHEV, BEV, and FCEV models.
| xEV | Sales | Growth/Decline |
| Toyota xEV | 110,609 | 9% |
| Lexus xEV | 15,050 | 20% |
| Total xEV | 125,659 | 6% |
Plug-ins results
Sales of plug-in electric vehicles slightly rose in Q4 by 1.5% YoY to 10,546 units. It is important to note that this growth rate is quite low as the market is rapidly developing.
Notably, 988 electric cars and 9,558 hybrid plug-in vehicles are included in the total (down 8 percent).
| Plug-ins | Sales | Growth/Decline | Volume Share |
| Toyota | 9,821 | down 5% | 2.1% |
| Lexus | 725 | up from 18 a year ago | 1.2% |
| Total | 10,546 | up 1.5% | 2.0% |
| *FCEVs | 657 | up 82% | – |
Toyota and Lexus plug-in electric car sales in the US
Toyota’s entire 2022 results reported a more significant decline than its Q4 sales.
For reference, Toyota had 35,151 plug-in electric car sales last year. That number represents a YoY decline of 33% and 1.7% of its entire sales volume.
2022 results:
| Brand | Sales | Growth/Decline |
| Toyota | 1,849,754 | down 9% |
| Lexus | 258,704 | down 15% |
| Total | 2,108,458 | down 10% |
Electrified vehicles xEV (HEV, PHEV, BEV, FCEV):
| xEV | Sales | Growth/Decline |
| Toyota xEV | 448,854 | down 15% |
| Lexus xEV | 55,162 | up 0.4% |
| Total xEV | 504,016 | down 14% & 23.9% of the overall volume |
Plug-ins results :
| Plug-ins | Sales | Growth/Decline | Share |
| Toyota | 31,644 | down 40% | 1.7% |
| Lexus | 3,507 | up from 18 a year ago | 1.4% |
| Total | 35,151 | down 33% | 1.7% |
| *FCEVs | 2,094 | down 20% | – |
Nonetheless, the Japanese automaker still has room for progress in the coming years as it plans to launch more PEV models.
Models
The Toyota RAV4 Prime PHEV was once again the most popular plug-in model of the automaker in Q4. However, its sales saw a YoY drop of 43%.
Meanwhile, the Toyota bZ4X returned as the automaker fixed the heel hub bolts safety concerns. It sold about 1,000 units in the 4th quarter. Likewise, the Toyota Prius Prime also made a noticeable comeback after seeing five poor quarters.
Q4 results
| Model | Sales | Growth/Decline |
| Toyota bZ4X | 988 (new) | – |
| Toyota Prius Prime | 4,388 | up 67% |
| Toyota RAV4 Prime | 4,445 | down 43% |
| Lexus NX 450h+ | 725 | up from 18 a year ago |
Meanwhile, the FCEV Toyota Mirai grew 82% to 657 units.
2022 results
| Model | Sales | Growth/Decline |
| Toyota bZ4X | 1,220 (new) | – |
| Toyota Prius Prime | 11,857 | down 53% |
| Toyota RAV4 Prime | 18,567 | down 33% |
| Lexus NX 450h+ | 3,507 | up from 18 a year ago |
Notably, the automaker sold 2,094 hydrogen Toyota Mirai models throughout the year, a 20% decrease from the previous year.
Generally speaking, 2022 was a challenging year for Toyota, even after the debut of the all-electric Toyota bZ4X and the ramp-up of the Lexus NX 450h+ plug-in hybrid.
Toyota electrified car sales in the US in 2022:
It is well known that Toyota has slowed down in terms of EV uptake. Therefore, it is no surprise that the company’s growth in the PEV sector is likewise sluggish. It might need to change its approaches and strategies to attract more customers and deliver better results.
