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Reading: US: Tesla electric car sales outpaced 19 competitors combined in H1 2023
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EV-a2z > News > US: Tesla electric car sales outpaced 19 competitors combined in H1 2023
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US: Tesla electric car sales outpaced 19 competitors combined in H1 2023

EV-a2zm
Last updated: 2023/10/01 at 1:37 PM
EV-a2zm Published September 30, 2023 3 Min Read
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Tesla - Model Y, courtesy Tesla
Tesla - Model Y, courtesy Tesla
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Electric vehicle pioneer Tesla strongly defends its leading position in its home market despite the intensifying competition from “transitioning” legacy brands, including Ford, General Motors, Hyundai Motor Group, and Volkswagen Group, among others. 

Contents
Tesla’s dominant leadBrand rankingsFord halts Michigan battery factory project

The Musk-led company reportedly outsold 19 rival brands combined in the first half of the year in the US market, according to Reuters’ sales data analysis.

Tesla's rivals scrap for thin slices of US EV sales: analysis $TSLA

FORD Motor’s decision to hit the brakes on a planned US$3.5 billion battery plant in Michigan highlights a challenge for Tesla’s growing crowd of rivals in the US market: Tesla is pushing most of them into… pic.twitter.com/KEolZc79oP

— Tesla Pablo 🔋⚡ (@pablo9948967714) September 27, 2023

Tesla’s dominant lead

Tesla’s market share notably declined in 2023 due to the new electric vehicle models penetrating the US. Nonetheless, Tesla continues to maintain its share of almost two-thirds of the overall automotive market. In contrast, all other brands only have below 10% share.

According to the analysis, Tesla sold 325,291 units in the US from January to June. It must be noted that Tesla does not disclose its sales per market, so this data is only an estimate.

Still, Tesla beat 19 automotive brands’ combined sales of 214,542 units. It is also significantly ahead of the second placer by a whopping 290,348 units.

Brand rankings

Presented below are the top 20 popular brands in the US in H1 2023, as per S&P Global Mobility:

BrandsH1 2023 Sales
Tesla325,291
Chevrolet34,943
Ford26,849
Hyundai20,535
Rivian17,969
BMW17,512
Mercedes-Benz16,287
Volkswagen16,032
Kia13,327
Audi9,711
Nissan8,444
Volvo7,461
Polestar5,354
Toyota5,131
Porsche3,394
Lucid3,191
Subaru2,946
Genesis2,327
Cadillac2,221
Lexus908

REPORT:
Tesla's rivals scrap for thin slices of US EV sales

– Ford Motor's decision to hit the brakes on a planned $3.5B battery plant highlights a challenge for Tesla's growing crowd of rivals in the US: Tesla is pushing them into unprofitable, low-volume niches.$TSLA $F pic.twitter.com/XkCUX1mLsw

— Tesla Vidas 🌍 (@VidasL) September 27, 2023

InsideEVs also noted that Tesla’s Model Y (200,000) and Model 3 (160,000) claimed the first and second spot, respectively. Chevrolet Bolt EV/EUV followed with sales of nearly 35,000. The Volkswagen ID. 4 ranked fourth with sales of more than 16,0000 units. The fifth placer was the Ford Mustang Mach-E, with sales of just 13,600 units. 

The Tesla Model X and S ranked sixth and twelfth, respectively.

Ford halts Michigan battery factory project

Tesla North reports that the sales data analysis occurred amid Ford’s decision to cancel its $3.5 billion battery plant project in Michigan.

The move apparently sparked concerns over the battery production and assembly operations in the growing industry. 

For context, Ford’s project cancellation is largely affected by its estimated FY loss of $4.5 billion on its electric vehicle business unit. That amount represents a 50% increase compared to previous forecasts. As a result, the American automaker also lowered its EV production across its facilities.

See Also:

  • Tesla Model Y continues to lead the European auto market from Jan to Aug 2023
  • Hundreds of Tesla Model 3 Highlands spied in Shanghai, speculated for European exports
  • Tesla Model Y receives Residual Value Award in European BEV SUV category
  • Tesla Model Y dominates the used EV market in the US, study reveals
  • Tesla Model Y advances to second spot in Australia’s top-selling car in June 2023

Tesla’s unprecedented sales and delivery figures in H1 2023 demonstrate its competitive reputation despite the growing number of model launches from both legacy and startup competitors.

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TAGGED: Electric Vehicle, EV, Tesla, USA
EV-a2zm October 1, 2023 October 1, 2023
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