Electric vehicle pioneer Tesla strongly defends its leading position in its home market despite the intensifying competition from “transitioning” legacy brands, including Ford, General Motors, Hyundai Motor Group, and Volkswagen Group, among others.
The Musk-led company reportedly outsold 19 rival brands combined in the first half of the year in the US market, according to Reuters’ sales data analysis.
Tesla’s dominant lead
Tesla’s market share notably declined in 2023 due to the new electric vehicle models penetrating the US. Nonetheless, Tesla continues to maintain its share of almost two-thirds of the overall automotive market. In contrast, all other brands only have below 10% share.
According to the analysis, Tesla sold 325,291 units in the US from January to June. It must be noted that Tesla does not disclose its sales per market, so this data is only an estimate.
Still, Tesla beat 19 automotive brands’ combined sales of 214,542 units. It is also significantly ahead of the second placer by a whopping 290,348 units.
Brand rankings
Presented below are the top 20 popular brands in the US in H1 2023, as per S&P Global Mobility:
| Brands | H1 2023 Sales |
| Tesla | 325,291 |
| Chevrolet | 34,943 |
| Ford | 26,849 |
| Hyundai | 20,535 |
| Rivian | 17,969 |
| BMW | 17,512 |
| Mercedes-Benz | 16,287 |
| Volkswagen | 16,032 |
| Kia | 13,327 |
| Audi | 9,711 |
| Nissan | 8,444 |
| Volvo | 7,461 |
| Polestar | 5,354 |
| Toyota | 5,131 |
| Porsche | 3,394 |
| Lucid | 3,191 |
| Subaru | 2,946 |
| Genesis | 2,327 |
| Cadillac | 2,221 |
| Lexus | 908 |
InsideEVs also noted that Tesla’s Model Y (200,000) and Model 3 (160,000) claimed the first and second spot, respectively. Chevrolet Bolt EV/EUV followed with sales of nearly 35,000. The Volkswagen ID. 4 ranked fourth with sales of more than 16,0000 units. The fifth placer was the Ford Mustang Mach-E, with sales of just 13,600 units.
The Tesla Model X and S ranked sixth and twelfth, respectively.
Ford halts Michigan battery factory project
Tesla North reports that the sales data analysis occurred amid Ford’s decision to cancel its $3.5 billion battery plant project in Michigan.
The move apparently sparked concerns over the battery production and assembly operations in the growing industry.
For context, Ford’s project cancellation is largely affected by its estimated FY loss of $4.5 billion on its electric vehicle business unit. That amount represents a 50% increase compared to previous forecasts. As a result, the American automaker also lowered its EV production across its facilities.
See Also:
- Tesla Model Y continues to lead the European auto market from Jan to Aug 2023
- Hundreds of Tesla Model 3 Highlands spied in Shanghai, speculated for European exports
- Tesla Model Y receives Residual Value Award in European BEV SUV category
- Tesla Model Y dominates the used EV market in the US, study reveals
- Tesla Model Y advances to second spot in Australia’s top-selling car in June 2023
Tesla’s unprecedented sales and delivery figures in H1 2023 demonstrate its competitive reputation despite the growing number of model launches from both legacy and startup competitors.
