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Reading: Toyota to test new e-pickup as taxis in Thailand
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EV-a2z > News > Toyota to test new e-pickup as taxis in Thailand
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Toyota to test new e-pickup as taxis in Thailand

Toyota set to trial Hilux EV in Thailand, bolstering its electric fleet against Chinese market leaders and expanding its global EV footprint.

EV-a2zm
Last updated: 2023/11/04 at 12:12 PM
EV-a2zm Published November 3, 2023 4 Min Read
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Highlights
  • Toyota to test its electrifying new Hilux EV in Thailand's competitive market.
  • Hilux EV trials represent Toyota's strategic move to rival Chinese EV dominance.
  • Toyota's commitment to electric innovation continues with local R&D advancements.
  • Trial phase set to assess the electric Hilux's fit for Southeast Asia's unique demands.
  • Toyota reinforces its market presence, leveraging Thailand as a key production hub.

Toyota reportedly plans to launch the trial of its new all-electric pickup Hilux EV in the Thai market, Reuters reports, citing the company executive’s remarks.

Contents
Plan detailsAbout the new Toyota e-pickup truck Toyota’s presence in the Thai EV market

Toyota to test new electric pickup as it looks to fend off BYD's surge in Thailand https://t.co/slqaxZ2IEF pic.twitter.com/2NBD2pjTEV

— Tech News Tube (@TechNewsTube) November 2, 2023

The move is apparently part of the Japanese automaker’s strategy to compete with Chinese brands that currently lead the local market.

Plan details

Toyota Daihatsu Engineering & Manufacturing Executive VP Pras Ganesh disclosed that the automaker’s automotive engineers are actively refining its e-pickups to adapt to local settings.

Toyota is also establishing a strong Research and Development capacity for electric vehicles in Thailand, which is one of its key R&D hubs worldwide.

Would you consider this Toyota Hilux BEV if it had a range of more than 500 km and you need a bakkie for you company/business that operates in, say, Gauteng only? pic.twitter.com/X3D19GS0rY

— CarsInPixels (@cars_pixels) September 25, 2023

EV-a2z recently reported that Toyota brought the HiLux BEV to Australia for the necessary testing by local engineers and large-volume buyers to get feedback.

“It’s clear the concept vehicle’s all-electric powertrain delivers the impressive torque you’d normally expect from a diesel engine.”

Toyota Australia sales boss Sean Hanley said as he drove the model

About the new Toyota e-pickup truck

Toyota initially introduced the EV counterpart of its iconic HiLux pickup truck model in 2022 during its 60th anniversary in Thailand, Electrek reported. However, it has yet to determine the launch of commercial sales.

Now, the imminent launch of the model in the Thai market will signify the automaker’s latest effort to compete with Chinese-made models in the local market.

According to the report, Toyota’s bz4X electric SUV sales were way behind  BYD and Great Wall Motor’s models. Notably, Chinese electric automakers have been dominating the Thai market, with plans to invest some $1.5 billion in new domestic production plants.

In that sense, the Toyota Executive disclosed that the company will deploy a small batch of electric pickups across Pattaya in early 2024. They will apparently serve as “songthaews” or “taxis” in most Southeast Asian markets. He further noted plans to explore last-mile delivery services with the company’s e-pickup models.

“We will first start looking at public transit.”

Toyota Daihatsu Engineering & Manufacturing Executive VP Pras Ganesh told Reuters

We go on a brief walkaround of the Toyota Hilux BEV Concept#cars #pickup #evpickup #toyotahilux #hilux #hiluxbevconcept #autoindustriya #liveandbreathecars pic.twitter.com/BVapWChqPq

— AutoIndustriya.com (@autoindustriya) April 4, 2023

 Toyota’s presence in the Thai EV market

The report further indicated that Toyota claimed 39% of the Thai one-ton pickup truck market in the first three quarters of the year.

It is indeed a remarkable achievement, considering MarkLines’s report that pickup trucks contributed almost 50% of all vehicles sold in the country in 2022.

As for the overall auto segments, Toyota continues to defend its leading position with 34% of Thailand’s new vehicle sales.

Notably, Toyota, along with its group firms, has already allocated almost $7 billion in investment in the Southeast Asian country in the past ten years. That said, it is unsurprising that Toyota selected Thailand for the e-pickup trial program.

Toyota’s global BEV sales guidance fell by an astounding 39% for the current financial year ending March 2024, largely due to its limited model portfolio. 

Notably, it is crucial for the automaker to expand in Thailand since it is its fourth-largest production hub after Japan, China, and the United States. The Hilux model will significantly aid the company in boosting its BEV sales in the local market and enable it to compete neck-on-neck with Chinese brands.

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TAGGED: Australia, Electric Vehicle, EV, Toyota, Toyota Hilux
EV-a2zm November 4, 2023 November 4, 2023
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