Japanese legacy automaker Toyota has just outlined plans to expand its iconic Land Cruiser lineup with new electric vehicle models, according to HT Auto. As part of this strategy, the company aims to treat the model as a brand in its own right.
Smaller model (based on 2021 Compact Cruiser EV concept)
As previously hinted by two concept vehicles, the Japanese automaker is planning a small car for young customers and a larger one for luxury vehicle fans.
Toyota’s Compact Cruiser EV concept in 2021 previewed the upcoming smaller model. Toyota expects this new smaller model to be similar in size to the bZ4X. However, it will reportedly come with more stylish and utility-focused features.
In that sense, it can potentially challenge the likes of the new baby Land Rover Defender and Mercedes‘ little G-Class.
In addition, it will ride on the E-TNGA architecture like the bZ4X. For context, it generates a maximum output of 214 hp (160 kW/217 PS). It also supports a 71.4 kWh battery pack, enabling a maximum driving range of 259 miles (417 km) per charge.
Larger EV (based on the 2023 Land Cruiser SE concept)
Toyota also plans to launch a larger and higher-performance electric vehicle for the revamped Land Cruiser lineup.
The Land Cruiser SE in 2023 previewed the new model, which will focus on comfort and luxury. It will feature the automaker’s prismatic cells, demonstrating a major technological breakthrough that lowers production costs and improves energy density.
Toyota is expected to introduce this larger EV on the 75th anniversary of the Land Cruiser nameplate in 2026, Autocar reports.
Purpose
According to Toyota’s Chief Branding Officer, the Land Cruiser lineup expansion strategy primarily aims to make it more affordable and accessible for “more people around the world.”
Through this, the Japanese automaker not only welcomes the shift to electric vehicles but also aims to strengthen the iconic Land Cruiser’s legacy. It will also enable Toyota to maintain the Land Cruiser’s loyal fans and attract next-gen customers in the years to come.
Excitingly, reports suggest that Toyota may launch an even higher-performance battery that can enable up to 1,000 km range per charge two years later. Apart from that, Toyota’s plans may also include internal combustion and hybrid versions of the SUV.
