Passenger plug-in electric car registrations grew by approximately 63% year-on-year to 1,067,248 units globally in January 2024 alone, EV-Volumes data revealed. This sales figure enabled the segment to hold about 16% of the automotive market, with Tesla’s all-electric crossover Model Y leading the rankings.
Top 20 EV models
As mentioned, the Tesla Model Y has once again dominated the electric vehicle market with 74,230 sales in January 2024.
Chinese electric vehicle giant BYD trailed behind with its Song family selling a total of 52,290 units. The Tesla Model 3 landed third spot with 35,109 unit sales. Interestingly, Chinese-made models completed the top 10. Refer to the table below:
| Rank | Model | January | % |
| 1 | Tesla Model Y | 74,230 | 7.00% |
| 2 | BYD Song (BEV+PHEV) | 52,290 | 4.90% |
| 3 | Tesla Model 3 | 35,109 | 3.30% |
| 4 | AITO M7 | 29,997 | 2.80% |
| 5 | BYD Qin Plus (BEV+PHEV) | 29,244 | 2.70% |
| 6 | BYD Seagull | 28,050 | 2.60% |
| 7 | BYD Dolphin | 23,213 | 2.20% |
| 8 | BYD Yuan Plus / Atto 3 | 23,062 | 2.20% |
| 9 | Changan Lumin | 16,041 | 1.50% |
| 10 | Wuling HongGuang Mini EV | 15,521 | 1.50% |
| 11 | Li Xiang L7 | 13,343 | 1.30% |
| 12 | Wuling Bingo | 11,746 | 1.10% |
| 13 | BYD Han (BEV+PHEV) | 11,607 | 1.10% |
| 14 | Geely Panda Mini | 11,092 | 1.00% |
| 15 | GAC Aion Y | 10,258 | 1.00% |
| 16 | VW ID.4 | 9,786 | 0.90% |
| 17 | Geely Galaxy L7 | 9,772 | 0.90% |
| 18 | VW ID.3 | 9,604 | 0.90% |
| 19 | GAC Aion S | 9,534 | 0.90% |
| 20 | Deepal S7 (BEV+PHEV) | 9,109 | 0.90% |
| Others | Others | 634,640 | 59.50% |
| Total | Total | 1,067,248 | 100.00% |
Top 20 EV brands
Considering that BYD sells both battery-electric and plug-in hybrid vehicle models, it is only natural for the Chinese brand to exceed Tesla’s all-electric vehicle sales.
BYD led the rankings of the top 20 brands with a total of 195,411 sales in January 2024. Tesla trailed behind with 113,978 BEV sales.
Presented below are the rankings:
| Rank | Brand | January | % |
| 1 | BYD | 195,411 | 18.3% |
| 2 | Tesla | 113,978 | 10.7% |
| 3 | Geely (including Volvo, Lynk & Co, Zeekr) | 41,415 | 3.9% |
| 4 | BMW | 36,414 | 3.4% |
| 5 | Wuling (SAIC-GM-Wuling) | 35,878 | 3.4% |
| 6 | Li Auto | 31,166 | 2.9% |
| 7 | AITO (Seres) | 31,002 | 2.9% |
| 8 | Volkswagen Group | 29,162 | 2.7% |
| 9 | Mercedes-Benz Group | 26,969 | 2.5% |
| 10 | Changan | 26,700 | 2.5% |
| 11 | Volvo | 22,552 | 2.1% |
| 12 | GAC Group (including Aion) | 22,117 | 2.1% |
| 13 | Audi | 21,186 | 2.0% |
| 14 | Lynk & Co (included under Geely) | ||
| 15 | Dongfeng | 17,289 | 1.6% |
| 16 | Kia | 17,090 | 1.6% |
| 17 | Deepal | 16,610 | 1.6% |
| 18 | Toyota | 16,331 | 1.5% |
| 19 | Jeep | 13,115 | 1.2% |
| 20 | Hyundai | 12,927 | 1.2% |
| Others | Others | 333,265 | 31.2% |
| Total | Total | 1,067,248 | 100.0% |
Top automotive alliances
As expected, Chinese new energy vehicle giant BYD remained the leader in the plug-in electric vehicle market, which consists of BEVs and PHEVs.
| Rank | Auto Alliance | January 2024 |
| 1 | BYD | 211,334 |
| 2 | Tesla | 113,978 |
| 3 | Geely-Volvo | 103,113 |
| 4 | Volkswagen Group | 66,472 |
| 5 | SAIC | 65,113 |
Meanwhile, Tesla secured the top spot in the all-electric vehicle rankings for the top-selling automotive alliances in January 2024.
| Rank | Auto Alliance | January 2024 |
| 1 | Tesla | 113,978 |
| 2 | BYD Group | 110,718 |
| 3 | Geely-Volvo | 53,954 |
| 4 | SAIC | 49,608 |
| 5 | Volkswagen Group | 44,746 |
As you can observe from the plug-in electric vehicle sales data in January 2024, Tesla and BYD are in a neck-to-neck competition as they seek to dominate the industry. It would be interesting to see which brand would prevail by the end of the year.
