Electric vehicle giant Tesla will finally make its comeback at the Detroit Auto Show this year after eight years of absence, the press release confirmed.
Teslarati noted that Tesla stopped joining the special event in 2015. The brand’s annual EV sales were roughly 50,000 units then. That said, it would be a way bigger brand when it attends the 2023 Detroit Auto Show on September 13 to 24 at Huntington Place.
Tesla to offer street course rides & drives
Tesla has yet to announce the electric vehicle models it will bring to the Detroit Auto Show. However, it would be unsurprising if the company exhibited the all-electric Cybertruck and the facelifted Tesla Model 3 Highland.
According to Drive Tesla Canada, the Musk-led company will also offer street course ride-and-drives.
It will join established brands Ford, GMC, BMW, Cadillac, Chevrolet, and Volkswagen in exhibiting their innovative EV models at the new “Powering Michigan EV Experience indoor track ride-along activation.”
About the event
The Detroit Auto Show is widely recognized as one of the world’s most prestigious annual automotive events that presents technological advancements.
The official website indicated that the event features “product ride-and-drives and dynamic experiential activations.”
“We’re thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles. As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region. This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it’s really become the catalyst for the future success of shows across the country. Dealers are still the closest conduit to the consumer.”
Rod Alberts, Detroit Auto Show Executive Director
Presented below are the 2023 Detroit Auto Show’s schedules:
| Date | Day | Agenda |
| Sept. 13 | Wednesday | Media Day |
| Sept. 13 – Sept. 14 | Wednesday – Thursday | Technology Days and AutoMobili-D |
| Sept. 13 – Sept. 14 | Wednesday – Thursday | Mobility Global Forum |
| Sept. 15 | Friday | Charity Preview |
| Sept. 16 – Sept. 24 | Saturday – Sunday | Public Show |
Automotive brands to expect
Excitingly, 35 automotive brands will join the annual auto show, including the following:
- Alfa Romeo
- Aston Martin
- Audi
- Bentley
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Fiat
- Ford
- GMC
- Honda
- Hyundai
- Infiniti
- Jaguar
- Jeep
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Maserati
- McLaren
- Mercedes-Benz
- Mini
- Polestar
- Porsche
- Rolls-Royce
- Ram
- Tesla
- Toyota
- Volkswagen
- Volvo
See Also:
- Tesla returns to Munich Auto Show with the facelifted Model 3 Highland
- Tesla is the most searched auto brand in the US, Google data shows
- Tesla showed consistent growth in the European auto industry in May 2023, capturing 2.63% of the market
- Tesla China to attend the 2023 Shenzhen Auto Show, might exhibit the refreshed Model 3
- Tesla beats German rivals in Greenpeace efficiency rankings
Interested audiences can buy tickets for the Detroit Auto Show through this link. Tickets cost $20 for adults, $12 for senior citizens, and $10 for kids.
Notably, Tesla’s move to join such events seems to be part of its strategy to defend its dominant position against established automakers and startups’ new model launches.
