Tesla‘s Gruenheide plant in Germany is reportedly struggling to keep up with the demand for Model Y electric vehicles after the price cuts, as per Automotive News Europe.
Delivery delays
Tesla initially set the delivery date for the entry-level Tesla Model Y in Germany between January and March 2023. However, the latest 17% price reduction has encouraged more orders. It pushed the delivery date from February to March, as per Tesla’s website.
On the other hand, the delivery date for Tesla Model Y’s Long Range and Performance variants has not changed from January to March despite the 4% and 1% price cuts, correspondingly.
What should be done?
As we all know, Tesla has triggered a “price war” against its competitors in the US and Europe.
Tesla must ramp up the Model Y production at its Gruenheide to shorten the delivery wait times for customers, Brandenburg’s Economy Minister stated on January 19 at the podium discussion.
The German union IG Metall hosted the special event to talk about Eastern Germany’s industrial prospects.
Economy Minister Joerg Steinbach confirmed that Tesla hires 200 to 300 people weekly for the Model Y production at the Gruenheide plant. Meanwhile, other companies have a hard time recruiting staff.
Indeed, Tesla must increase its workforce by hiring additional workers. At the Tuesday podium discussion, IG Metal stated that workers are dissatisfied with the company’s excessive working hours and frequent weekend shifts.
Notably, Tesla now has over 9,000 employees at the German factory. Furthermore, Tesla hit a weekly production rate of 3,000 units in late December, over two months later than expected.
It is hardly surprising that Tesla’s generous price cut increased demand for the Model Y in Germany. More clients were prompted to order to receive the benefits. However, the automaker must significantly raise its output to prevent customers from canceling.
