Electric vehicle giant Tesla has just released a new pricing strategy with a temporary price cut on some of its Model Y electric SUVs in the United States.
It is worth noting that Tesla has launched numerous price adjustments in various markets over the past few months, but not in its home market.
Pricing update
Tesla officially updated its online configurator to display the temporary changes in the Model Y’s pricing.
“New Model Y RWD and Long Range AWD prices reduced for deliveries now through February 29. Prices will increase by $1,000 or more on March 1.”
Tesla
In effect, the Tesla Model Y RWD and Long Range variants now sell at $42,990 and $47,990, respectively. Meanwhile, the top-tier Performance variant remains available for $52,490.
Apart from that, customers can also lease the electric crossover for only $379 per month. Tesla also lowered the down payment to $2,500, offering the lowest-cost approach to obtain the world’s most popular vehicle.
Deadline
As per the announcement, customers can only benefit from the offer until the end of the month.
However, it is still possible for Tesla to extend the new discount for the Model Y as the Musk-led company usually intensifies its pricing strategies at the end of the quarter.
EV-a2z also previously reported Tesla’s recent relaunch of its Full Self-Driving (FSD) transfer to new Model S, 3, X, or Y, with delivery accepted by March 31. Tesla also reopened its free lifetime Supercharging transfer until the end of Q1 2024.
Tesla Model Y specs
Presented below are the key specifications of the Tesla Model Y’s RWD and Long Range AWD variants:
| Tesla Model Y | RWD | LR AWD |
| Battery | Standard Range | Long Range |
| Range (EPA est.) | 260 mi | 310 mi |
| Acceleration | 6.6 s 0-60 mph | 4.8 s 0-60 mph |
| Drive | Rear-Wheel Drive | Dual Motor All-Wheel Drive |
| Supercharging Max/Payment Type | 170 kW Max; Pay Per Use | 250 kW Max; Pay Per Use |
| Charging Speed | Up to 160 miles added in 15 minutes† | Up to 160 miles added in 15 minutes† |
| Basic Vehicle Warranty | 4 years or 50,000 mi, whichever comes first | 4 years or 50,000 mi, whichever comes first |
| Battery & Drive Unit Warranty | 8 years or 100,000 mi, whichever comes first | 8 years or 100,000 mi, whichever comes first |
Tesla’s move to launch the temporary discount until only the end of the month rather than the quarter hints at a strategy that aims to capitalize on the potential surge in EV interest from the Super Bowl. Although Tesla does not pay for its own ads, other players’ ads always stimulate customer interest in Tesla and the broader EV industry.
Apart from the $1,000 discount, customers can also benefit from the $7,500 federal tax credits on all the 2024 Model Ys in the US.
