Tesla continues to enjoy a consistent increase in its electric vehicle sales in Europe’s largest auto market, Germany. The American EV giant saw a year-on-year increase of 87.8% in January and February combined, per German agency KBA.
For context, the overall EV sales in Germany saw a YoY increase of 14.7% in February, a significant improvement from the drop a month ago. The country’s EV sales reached 32,475 units, with a market share of 15.7%.
Tesla’s sales in Germany – January and February
In February alone, the latest data reveals that Tesla had the largest YoY sales growth of 29.7% to 7,711 units. The EV giant held a remarkable 3.7% market share during the same period.
In comparison, Tesla was only a little behind the local market leader, Porsche, with a YoY sales growth of 36.9%.
In the first two months of the year combined, Tesla had 11,952 EV sales with a market share of 3.1%. As mentioned, these figures represent a YoY sales increase of 87.8% compared to the same period last year.
Notably, these sales growths are unsurprising given that Tesla has been ramping up EV production in its newest European plant in Giga Berlin.
On the other hand, rival automakers such as Porsche, Mercedes (+17,1%), Nissan (+29.7%), and Mazda (+57.5%) also enjoyed sales growth in Germany. In contrast, established brands like Ford (-2.6%), Fiat (-1.7), and Honda (-16.1) all reported a YoY sales drop in February.
Interestingly, Tesla remains in a strong position in the German market. Considering its significant price cuts and tax incentives in Germany, it would not be surprising if the Elon Musk-led automaker reported another sales growth in the coming months.
You can view KBA’s full diagram for new registrations of passenger cars by brand in February 2023 here.
