Tesla has recently launched a membership package on its mobile app for non-Tesla electric vehicles with two options for each account, including a pay-per-use and $0.99 monthly membership with access to the Supercharger network and a lower price per kWh. However, it was taken down the same day, according to InsideEVs.
It is no secret that Tesla aims to reach non-Tesla EVs worldwide through its Supercharger network, and since then, the company has been operating pilot programs overseas to achieve it.
A Twitter thread by Sawyer Merritt circulated on the internet last August 17, 2022, about the Supercharger membership packages for non-Tesla EV owners on the company’s mobile app.
In one of his recent tweets, Merritt stated, “A separate membership is needed for each Tesla Account, and each membership is limited to a maximum of five Supercharger charge sessions per day. To get to the screen above go to your account, and then click charging.”
He also added, “Couple things to note: The $0.99/month seems oddly low. Second, I just signed up to see if it would work. It does, but my account doesn’t have a non-Tesla EV in it. I have many questions lol”
Merritt expressed his thoughts publicly on Twitter about how the $0.99/month of Tesla membership is oddly low compared to Electrify America, which charges $4/month.
At first, Merritt concluded that the price difference might be Tesla’s strategy to undercut the competition. However, it was proven wrong as Tesla immediately took down the said membership package on its mobile app.
It seems to appear that Tesla has made a mistake internally. As Merritt concluded, “My guess is they accidentally hit publish prematurely or they mistakenly put $0.99/month instead of $9.99/month. I guess we’ll see.”
As of now, there is no official announcement from Tesla about the membership options that appeared on their mobile app. Additionally, the $0.99 membership fee will probably not be the final cost but was only a placeholder in the app’s incomplete version of the Supercharger subscription.
All things considered, it is safe to say that Tesla might be working on the idea of a “Pay per Use” model and a membership where the cost per kWh is cheaper, which is why it appeared in the app.
