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Reading: Sony Honda Mobility unveiled EV brand Afeela
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EV-a2z > News > Sony Honda Mobility unveiled EV brand Afeela
News

Sony Honda Mobility unveiled EV brand Afeela

EV-a2zm
Last updated: 2023/01/08 at 1:40 AM
EV-a2zm Published January 6, 2023 2 Min Read
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Afeela from Sony Honda
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Sony Honda Mobility has officially unveiled its first EV brand Afeela at the 2023 Consumer Electronics Show in Las Vegas. Now, Reuters reports that the joint venture between Japan’s Sony and Honda is in talks on a future stock offering, as announced by its Chairman Yasuhide Mizuno on December 5.

Contents
What prompts the JV to consider an IPO?Afeela

Sony 🤝 Honda

Sony Honda Mobility, a joint venture between the two companies, just unveiled an EV prototype called Afeela. It's expected to go on sale in 2026 🔌 🔋 https://t.co/4XQbG7K2P5 pic.twitter.com/LAXfp7J7nt

— Joel Franco (@OfficialJoelF) January 5, 2023

What prompts the JV to consider an IPO?

It is not a secret that electric vehicle production costs are increasingly expensive. Sony Honda Mobility Chairman Yasuhide Mizuno explained that a stock offering would aid them in accumulating funds for Afeela’s production.

Afeela

Sony and Honda’s joint venture aims to sell its first EV brand Afeela in North America by 2026. Chairman Yasuhide Mizuno said that Sony would employ its competence in virtual reality, augmented reality, AI, and entertainment to Afeela’s development.

First REAL look at the Sony Honda Mobility AFEELA EV prototype at #CES2023 pic.twitter.com/GnB81Eew04

— Ray Wong (@raywongy) January 5, 2023

“Afeela represents our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can detect and understand people and society by utilizing sensing and AI technologies.”

Yasuhide Mizuno

Unfortunately, the EV’s key specifications are not yet revealed. Nonetheless, we know that the JV aims to develop Afeela as a Level 3 autonomous driving car, subjected to limited conditions.

Reports suggest that it would have Level 2+ driver assistance in urban driving.

Remarkably, Afeela would be equipped with Qualcomm Snapdragon Digital Chassis. It will also have 45 cameras and sensors on its exterior and interior.

Moving people forward.

AFEELA by Sony Honda Mobility pic.twitter.com/8otICX6HfI

— Sony (@Sony) January 5, 2023

That said, Sony Honda Mobility will need to raise substantial funds to produce such a high-tech vehicle. It would not be surprising if they ended up launching an initial public offering soon.

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TAGGED: Electric Vehicle, EV, Honda, Sony, Sony Honda Mobility, USA
EV-a2zm January 8, 2023 January 8, 2023
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