German sports car maker Porsche proudly announced that it received overwhelming orders for the electric vehicle version of its popular compact luxury crossover SUV, Macan.
The all-electric Porsche Macan has already gained 10,000 orders ahead of its official debut, Automobilwoche reports, citing Chief Executive Oliver Blume’s remarks yesterday at the annual press conference and 2023 recap in Leipzig.
Higher-than-expected demand
According to CEO Oliver Blume, the demand for the new Porsche Macan EV has far exceeded the company’s expectations, with more than 10,000 orders already after just four weeks since its debut.
“We’re overwhelmed by orders coming in for the electric Macan,” Blume said at the brand’s annual press conference and 2023 recap in Leipzig today. We’re confident it’s going to be a hit.”
Oliver Blume, Volkswagen Group and Porsche brand CEO
This order figure is indeed remarkable, given that numbers from some of its largest potential markets, including China, Taiwan, and Japan, are not even counted yet.
“The people ordering this haven’t touched this car, haven’t driven this car. This also shows the substance of this product, that we can follow up the success of the Taycan.”
Oliver Blume, Volkswagen Group and Porsche brand CEO
Macan EV’s role in brand electrification
The electrification of the Porsche Macan will play a crucial role in the German automaker’s goal to become an all-electric brand. For context, the Porsche Macan is the second top-selling offering of the brand in the global market, just behind the bigger model Porsche Cayenne. It is also the top-selling Porsche vehicle in the United States.
Porsche announced that it will not halt the sale of its existing gas-powered Macan in the US market yet. In contrast, it will no longer market the popular compact luxury crossover SUV in Europe as it does not meet the more stringent cybersecurity regulations in the region. Therefore, European customers will only be able to buy all-electric Macan in the near future. All that said, it is heavily implied that Porsche’s future lies in the new Macan EV.
The new Porsche Macan EV will have a base price of $78,800 in the US, aligning with the brand executives’ announced strategy of going more “upscale” to hit higher profit margins.
“We’ve always said when we move to [electric vehicles], we will have the same demands of profitability.”
Porsche’s Chief Financial Officer Lutz Meschke
Power and performance
Porsche’s new Macan EV will initially come with two variants, including the Macan 4 and Macan Turbo. Presented below are the key specifications of the two Porsche Macan EV variants:
| Specs | Porsche Macan 4 | Porsche Macan Turbo |
| Overboost Power with Launch Control up to (kW) | 300 KW | 470 KW |
| Overboost Power with Launch Control up to (HP) | 402 HP | 630 HP |
| Max. torque with Launch Control | 479 lb-ft torque | 833 lb-ft torque |
| 0-60 MPH acceleration | 4.9 seconds | 3.1 seconds |
| Top Speed | 136 MPH | 161 MPH |
| Gross battery capacity | 100 kWh | 100 kWh |
| Net battery capacity | 96 kWh | 96 kWh |
| Charging time for alternating current (AC) with 9.6kW (0 to up to 100%) | 11 hrs | 11 hrs |
| Charging time for direct current (DC) with 150kW (10 to up to 80%) | 33 min | 33 min |
| Charging time for direct current (DC) with maximum charging power (10 to up to 80%) | 21 min | 21 min |
The imminent arrival of the new Porsche Macan EV will aid the company in achieving its target of having electric vehicles account for over 80% of its global sales by 2030. However, Porsche’s success will largely depend on demand in key markets across the world.
