Swedish automaker Polestar has just announced plans to penetrate seven new markets across the world in 2025 as part of its electric vehicle expansion push.
Polestar accelerates expansion push
Polestar outlined its plans to launch its electric vehicle models in seven new markets in Europe, Asia, and South America, in a press release on June 13, 2024.
The Volvo- and Geely-owned electric automaker aims to leverage its local distribution partnerships to sell its electric vehicle offerings in France, Czech Republic, Slovakia, Hungary, Poland, Thailand, and Brazil.
“Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalise on our strong brand and growing model lineup.”
Polestar CEO Thomas Ingenlath
As of today, Polestar EVs are available in 27 markets globally.
Polestar also disclosed plans to expand its retail footprint through its distribution partnerships, following its pivot to a non-genuine agency sales model in the Swedish and Norwegian markets earlier this month. It will allow prospective buyers to shop for Polestar EVs through a traditional approach.
Reorganization
Polestar also initiated a company reorganization with the appointment of numerous employees for new management positions.
For instance, Anders Gustafsson replaced Gregor Hembrough as Head of North America. Meanwhile, Matt Galvin succeeded Jonathan Goodman as UK Managing Director.
Moreover, Marius Hayler will substitute Alexander Hørthe as the sales leader in Norway and other nearby nations.
“I am delighted to welcome this group of talented and experienced leaders to the Polestar team. Through these appointments, we are strengthening our sales teams and bringing in additional expertise at a pivotal point in our development, as our model lineup expands to include two new SUVs.”
Kristian Elvefors, Polestar Head of Commercial
Polestar’s EV lineup
Polestar aims to launch five performance electric cars by 2026. It launched the Polestar 2 electric hatchback in 2019.
The Polestar 3 electric SUV hit the market in late 2022. The Polestar 4 SUV followed in multiple phases during 2023 and 2024.
The Polestar 5 electric four-door GT and the Polestar 6 electric roadster will soon become available for sale. Meanwhile, the Polestar 0 project outlines the brand’s ambition to develop a climate-neutral production car by 2030.
Polestar is also set to gain access to Tesla’s enormous Supercharger network in North America through NACS. However, recent layoffs that affected the Supercharger team apparently delayed Polestar EVs’ access to the Musk-led company’s charging network.
