Lucid Group announced that Lucid Air Pure and Air Touring would be presented during the online global launch event called In the Air and Beyond – A Lucid Launch Event, which will take place on Tuesday, November 15, at 10:00 am PST/1:00 pm EST.
According to the press release by the company, it is ahead of the first Air Touring delivery hosted that same evening at the company’s Beverly Hills Studio.
In addition, the online event will feature exciting announcements regarding Lucid business and future models, which includes the Project Gravity SUV, which redefines the luxury SUV and has the same in-house developed technology supporting the Lucid Air sedan.
Lucid Air Pure and Air Touring will have their public launch at the company’s Beverly Hills Studio and CDN Designer Night in the same week. It takes its place in the Air lineup along with Lucid’s Air Grand Touring, the 1050-hp Air Grand Touring Performance, and the world’s most powerful sedan, the newly debuted ultra-high-performance Air Sapphire.
Lucid Air Pure
The elemental Lucid Air, Air Pure, starts at $87,400 and is distinctive with its metal roof and Mojave PurLux interior.
The Air Pure will debut with a dual-motor, all-wheel-drive configuration, with complete specs, which includes an EPA-estimated range and additional information on the model to be revealed on November 15.
Lucid Air Touring
Lucid Air Touring is the quintessential Air with an MSRP of over $107,400. It features a fine balance of design, luxury, performance, and space.
Notably, it comprises two different battery pack sizes options and Air’s Glass Canopy – a piece that reaches from the bottom of the windshield to on top of the heads of the front passengers for a clear view.
Its full specs and additional features for Lucid Air Touring will also be revealed on November 15.
Lucid activities during LA Auto Show
In addition to the online debut event for Air Pure and Air Touring, the manufacturer will be at various events in and around LA to celebrate the entire Air lineup.
- In the week of November 15, all five trim levels, from Air Pure to Air Sapphire, will be on show for media, consumers, and fans at the Lucid Studio Beverly Hills.
The automaker will also celebrate its global debut at the Beverly Hills Studio Tuesday evening, November 15, with a celebration event for chosen media, VIPs, and consumers.
- Senior Vice President of Design and Brand Derek Jenkins will be highlighted at CDN Forum LA during Automobility at the LA Auto Show on November 17.
Moreover, Lucid is also a CDN’s LA Design Night sponsor that evening at the Los Angeles Convention Center. The recently shown Lucid Air Pure and Air Sapphire will be on view.
- On November 18, CEO and CTO Peter Rawlinson will have the opening keynote at the Automotive News World Congress. He will discuss why efficiency is the new imperative for EVs and how it has been central to every Lucid vehicle development.