Tesla has reportedly begun selling its test drive and display units in North America in response to the region’s high demand, according to Teslarati.
The initiatives made by the leading American automaker coincide with its introduction of new vehicle incentives, including a $7,500 discount for US customers who choose to take delivery before the end of the year.
Tesla offers incentives to boost sales
In a slight deviation from the automaker’s usual tactics, Tesla is attempting to increase sales this quarter through discounts.
It is worth noting that Tesla does not typically give any discounts at all, although it routinely updates the prices of its vehicles. However, given Tesla’s goals for this year, it should be no surprise that incentives are now being used to boost sales.
Furthermore, initial news of Tesla’s new tactics came from the EV enthusiast blog Electrek, which asserted that Tesla had given the go-ahead for selling demo cars at some of its North American facilities. Additionally, the blog asserted that Tesla’s American inventory has been declining.
Inventory
Despite the constant surge of competition, there is still a big market for Tesla’s electric vehicles. It is apparent that Tesla’s inventory appears to be running low in several locations worldwide, according to unofficial trackers of the company’s inventory, such as EV-CPO Hunter. In the United States, including used cars, there are roughly 120 units of Model 3 and 168 units of Model Y left, according to estimates from the unofficial tracker.
Deliveries
In terms of deliveries, Tesla stated that it expects a growth of just under 50% by the year’s end on the Q3 earnings call, despite the difficulties in China primarily caused by the country’s COVID-19 lockdowns.
“As we look ahead, our plans show that we’re on track for the 50% annual growth in production this year, although we are tracking supply chain risks which are beyond our control. On the delivery side, we do expect to be just under 50% growth due to an increase in the cars in transit at the end of the year, as noted just above. This means that, again, you should expect a gap between production and deliveries in Q4, and those cars in transit will be delivered shortly to their customers upon arrival to their destination in Q1.”
Tesla Chief Financial Officer Zachary Kirkhorn
Overall, the competition in the EV industry is still heated. However, Tesla finds its way to still be on top. Despite their low vehicle supply and unusual use of tactics, the high demand would imply that they are on the right track to achieving their goal.
