Hyundai-owned luxury brand Genesis Motor has just confirmed plans to launch the new GV60 Magma performance car in 2025.
Genesis’ GV60 Magma EV to arrive next year
The imminent arrival of the new GV60 Magma will kick off the Genesis’ performance sub-brand next year.
According to the press release, the GV60 Magma concept will finally hit production in 2025 with performance and design upgrades. Before that, the South Korean brand held its global dynamic debut at the 2024 Goodwood Festival of Speed in England yesterday.
“We are thrilled to present the global dynamic debut of the GV60 Magma Concept at the 2024 Goodwood Festival of Speed.”
Genesis Chief Creative Officer Luc Donckerwolke
Notably, the GV60 Magma Concept is one of the multiple models under the Genesis Magma program unveiled at the 2024 Goodwood Festival of Speed, including the Genesis G80 EV Magma Concept.
Brief background
In hindsight, Genesis introduced the GV60 as its first dedicated EV offering in 2021. After just three years, the luxury electric SUV model is already leading Genesis’ new Magma program.
Genesis unveiled the GV60 Magma concept in March 2024 at Genesis House New York, marketing it as “the brand’s expansion into the realm of high-performance vehicles.”
Genesis aims to make its Magma models “a high-end variant” for each EV in its portfolio.
About the GV60 Magma EV
Genesis upgraded the GV60 electric SUV’s battery and motor to improve performance. It also refined the model’s chassis, profile, and thermodynamics.
The Hyundai luxury brand designed the GV60 Magma with a lower and wider body than the original model. This layout enables the model to have a lower center of gravity to improve stability during sporty driving.
Genesis also equipped the GV60 Magma EV with a “Magma-exclusive sound system” for an “auditory experience” while driving.
It is also worth noting that all Magma models will have a new human-machine interface (HMI). The interface will only display crucial data and functions to enable a more immersive driving experience. They will feature three key characteristics: ” Unspoken Dominance, Captivating Control, and Sharpened Immersion.
Timeline
Genesis announced plans to officially kick off the new GV60 Magma EV production in the third quarter of 2025.
It will initially hit the South Korean market in Q3 2025. The model’s European launch will follow in Q4 2024. It will likely reach the US dealerships in the first half of 2025, per Car and Driver’s projection.
Excitingly, Genesis noted that the GV60 Magma EV will “closely resemble the concept model.”
Genesis has yet to announce which model will be the next to get a Magma upgrade. However, it is worth noting that the G80 Magma concept debuted alongside the GV60 Magma concept.
