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Reading: Ford nears Level 3 autonomous driving that allows “hands and eyes off,” CEO says
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EV-a2z > News > Ford nears Level 3 autonomous driving that allows “hands and eyes off,” CEO says
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Ford nears Level 3 autonomous driving that allows “hands and eyes off,” CEO says

EV-a2zm
Last updated: 2024/06/22 at 5:45 PM
EV-a2zm Published June 22, 2024 3 Min Read
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Ford logo in front of front grill of pick up and light truck. American automobile manufacturer that designs, engineers, produces, markets and distributes vehicles
Ford logo in front of front grill of pick up and light truck. American automobile manufacturer that designs, engineers, produces, markets and distributes vehicles
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Ford Chief Executive Jim Farley shared the American legacy automaker’s progress in autonomous driving technology in a recent interview with Bloomberg TV.

Contents
Ford CEO touts advancements in autonomous techWhat is Level 3 autonomy?Ford’s BlueCruise

CEO Farley teased that Ford is finally “getting close” to Level 3 autonomous driving, enabling “hands and eyes off” operation.

In a recent interview, Ford CEO Jim Farley discussed the American automaker's progress in autonomous driving, noting that they have achieved Level 3 autonomy, which allows drivers to take their hands off the wheel and eyes off the road under certain conditions. pic.twitter.com/TXZcIEOyXg

— Progressions (@progressions) June 21, 2024

Ford CEO touts advancements in autonomous tech

Ford’s BlueCruise advanced driver-assist system (ADAS) is expected to achieve a major milestone of Level 3 autonomy soon, as declared by CEO Jim Farley.

Ford CEO Jim Farley: Level 3 Autonomous Driving for Passenger EVs Expected in Two Years https://t.co/3AbbU5aujT pic.twitter.com/NNfQR5Dv8B

— EVMagz – Electric Vehicles Magazine (@evmagz) June 21, 2024

This anticipated advancement will reportedly allow Ford drivers to travel without their eyes on the road or hands on the steering wheel.

However, Ford is not yet ready to release this technology for public testing. It is currently part of Ford’s internal testing, with plans to launch in about two years.

“We’re getting really close. We can do it now pretty regularly with a prototype, but doing it in a cost-effective way is just the progress we’re going to need to make.

Level 3 autonomy will allow you to go hands and eyes off the road on the highway in a couple years so then your car becomes like an office. You could do a conference call and all sorts of stuff.”

Ford CEO Jim Farley

What is Level 3 autonomy?

Level 3 autonomy, also known as conditional driving automation, refers to an advanced driver-assist system that allows drivers to take their hands off the steering wheel and their eyes off the road as the vehicle takes control of the driving.

It is a stepping stone on the path towards fully self-driving cars. However, it still requires the drivers to stay alert and ready to take over at any time.

Level 3 autonomy also typically limits where and when it can be activated, such as on highways under good weather conditions.

What is Level 3 Autonomous driving?

Per SAE J3016 standards, Level 3:
👉Not driving when autonomous driving is engaged.
👉Driver must drive when requested
👉L3 autonomy can drive car under limited conditions
👉Traffic jam chauffeur@NIOGlobal $NIO #NIO https://t.co/ZDueq2zCA3 pic.twitter.com/dTwnIpu5Zt

— Trader Chris (@5littlebass) December 24, 2023

Ford’s BlueCruise

The Ford BlueCruise has been a huge development for the company’s efforts in autonomous driving systems. It is currently available on several Ford vehicles but is still under testing, according to TechTimes.

Ford’s BlueCruise, once seen as inferior to Tesla’s Autopilot because it required pre-mapped roads, has gained features like automatic lane changes, predictive speed assist, and in-lane repositioning.

In 2023, BlueCruise topped Consumer Reports’ top spot for driver assistance systems. It beat major competitors, including GM’s Super Cruise. Meanwhile, Tesla’s ADAS landed the seventh spot in the ranking.

Now, Ford hints at a future update with Level 3 autonomy, allowing hands-free driving. However, its wider release is not expected until 2026. Therefore, all eyes will certainly be on Ford to see if it can truly deliver a mass-market EV with Level 3 autonomous driving features.

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TAGGED: Autonomous Driving, Autonomous Vehicle, Electric Vehicle, EV, Ford, USA
EV-a2zm June 22, 2024 June 22, 2024
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