EV-a2zEV-a2z
Notification Show More
Aa
  • News
    • EV Type
      • BEV
      • HEV
      • PHEV
      • FCEV
    • System
      • EV
      • Battery
      • Charging Infra
    • Veh. Type
      • Bike
      • 3 Wheeler
      • Car
      • Bus
      • Truck
      • Aircraft
    • Country
      • United States
      • United Kingdom
      • Australia
      • India
      • China
      • Germany
      • Japan
      • Canada
    • Company
      • Tesla
      • BYD
      • General Motors
      • Ford
      • Toyota
      • Volkswagen
      • Hyundai
      • Stellantis
    • Energy
      • Solar Energy
      • Wind Energy
  • Reviews
  • FAQ
  • Listicles
  • Sales Report
  • Guidance
    • Policy
    • Standards
    • Regulations
  • Books
  • Expo
  • Glossary
Search
© EV-a2z. All Rights Reserved.
Reading: Ford delays electric pickup and SUV production to focus on hybrids by 2030
Share
Aa
EV-a2zEV-a2z
Search
  • News
    • EV Type
    • System
    • Veh. Type
    • Country
    • Company
    • Energy
  • Reviews
  • FAQ
  • Listicles
  • Sales Report
  • Guidance
    • Policy
    • Standards
    • Regulations
  • Books
  • Expo
  • Glossary
Follow US
EV-a2z > News > Ford delays electric pickup and SUV production to focus on hybrids by 2030
News

Ford delays electric pickup and SUV production to focus on hybrids by 2030

Ford delays its electric vehicle launches to concentrate on hybrids, planning for a more mature EV market. This strategy aims to sustain innovation while meeting evolving customer demands.

EV-a2zm
Last updated: 2024/04/05 at 7:08 PM
EV-a2zm Published April 5, 2024 4 Min Read
Share
4 Min Read
Ford logo in front of front grill of pick up and light truck. American automobile manufacturer that designs, engineers, produces, markets and distributes vehicles
Ford logo in front of front grill of pick up and light truck. American automobile manufacturer that designs, engineers, produces, markets and distributes vehicles
SHARE

American legacy automaker Ford has just announced plans to postpone the production of its next-gen electric vehicles, including an all-electric pickup truck and SUV. The move is part of the company’s strategy to focus on its hybrid vehicle portfolio while the electric vehicle market matures.

Contents
Plan changesWhat’s currently known about the electric pickup and SUV?Ford trails behind Tesla in EV sales in Q1 2024

$F $SPX #EV
Ford to delay all-electric SUV, truck to focus on offering hybrid vehicles across its lineup by 2030

Ford Motor is delaying production of an all-electric SUV and pickup truck.

The automaker is instead focusing on offering hybrid options across its entire North… pic.twitter.com/lIH0YkjTF9

— Uttam (@UttamMarketJ) April 4, 2024

Plan changes

According to the press release, Ford is delaying the production of electric vehicles at its Oakville factory in Ontario by two years.

Ford delays some North American electric SUV, truck production https://t.co/zQcx7Rx2lY

— Oregon Electric Vehicle Association (oeva.org) (@OEVAorg) April 4, 2024

The American automaker moved the production of the planned electric pickup model, codenamed “Project T3,” from 2025 to 2026. Meanwhile, it delayed the production of the three-row electric SUV from 2025 to 2027.

Despite the delay, Ford ensured that it would develop an “advanced industrial system” to support the future production of its next-gen EVs, such as greenfield construction and conversion of existing assembly plants.

Ford explained that it needs more time to let the electric vehicle market mature before going all electric. Therefore, it plans to focus on its current portfolio of gas, hybrid, PHEV, and BEV models, which are contingent on demand. 

What’s currently known about the electric pickup and SUV?

Ford Chief EV, Digital & Design Officer Doug Field shared last year that the electric SUV would hit the market by 2025 with 350 miles of driving range. It would apparently be an Explorer-sized EV, which will undergo production at its Oakville factory. 

Interestingly, Ford CEO Jim Farley once called this three-row electric SUV a “personalized bullet train.” It will reportedly ride on a bespoke BEV native platform instead of the MEB platform used by the European-spec Explorer.

On the other hand, the planned electric pickup (Project T3) will undergo production at the BlueOval City factory in West Tennessee. 

Ford will officially halt the production of its traditional gas-based Edge SUVs next month at the Oakville plant. This move is crucial for the company to retool the factory for future electric SUV production.

However, the delay would further extend the layoffs of about 2,700 workers in the factory. In response, Ford pledged to ease the impact of the plan changes to its workforce.

“We value our Canadian workforce and appreciate that this delay will have an impact on the team. The company will work with Unifor [the labor union] to mitigate the impact the launch delay will have on its workforce at Oakville.”

Ford

#Unifor calls on @Ford Motor Company to consider all possible options to mitigate the negative impact on workers following the announced substantial delay in the launch of EV production at the Oakville Assembly Plant. #canlab https://t.co/Rw4x0PVdFg pic.twitter.com/54BD4MOiVq

— Unifor (@UniforTheUnion) April 4, 2024

Ford trails behind Tesla in EV sales in Q1 2024

Ford’s electric vehicle sales surged 86% year-on-year to 20,223 units in the first quarter of 2024. This figure represents around 4.2% of the brand’s overall volume.

This remarkable sales growth enabled the company to defend its position as the second-top-selling electric vehicle brand in North America, behind industry leader Tesla. Here’s a breakdown of Ford’s BEV sales from January to March 2024:

ModelUnits SoldYOY Change
Mustang Mach-E9,589+77%
F-150 Lightning7,743+80%
E-Transit2,891+148%
Total20,223+86%

“As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely, and bringing to market the right gas, hybrid and fully electric vehicles at the right time. Our breakthrough, next-generation EVs will be new from the ground up and fully software enabled, with ever-improving digital experiences and a multitude of potential services.”

Ford CEO Jim Farley

Ford’s decision came as the electric vehicle uptake failed to meet most automakers’ initial expectations. The slower-than-expected EV uptake prompted the company to delay some of its electrification plans to be ready when the demand rekindles.

You Might Also Like

Hyundai reveals battery suppliers of its EV models amid fire concerns

Uber boss casts doubt on Tesla’s Robotaxi vision

Tesla secures direct sales license in Kentucky

CATL launches showroom of EV models powered by its batteries in China

Tesla Semi to hit European roads

TAGGED: Electric Vehicle, EV, Ford, PHEV, USA
EV-a2zm April 5, 2024 April 5, 2024
Share This Article
Facebook Twitter Flipboard Whatsapp Whatsapp LinkedIn Reddit Email Copy Link

Follow US

Find US on Social Medias
Facebook Linkedin Twitter

Weekly Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Popular News
Wireless Vehicle charging of multiple vehicle together while moving on the road-AI Generated
News

Central Florida to charge up the future with first-of-its-kind electric vehicle charging highway

EV-a2zm By EV-a2zm June 10, 2024
Xiaomi ramps up SU7 production after strong demand, supply chain orders soar 80%
Lucid CEO sets sights on expanding luxury EV tech business with Aston Martin deal
Norway as a basis for EVs future
XPeng announces completion of $134 million ABS offering on the Shanghai Stock Exchange
- Advertisement -
Ad imageAd image

Tags

Australia (197) Autonomous Driving (110) Battery (805) BEV (71) BMW (105) BYD (319) Canada (74) CATL (84) Charging Infrastructures (360) China (749) Electric Truck (72) Electric Vehicle (4971) Elon Musk (324) Europe (466) EV (5090) EV Sales (169) Ford (180) Full Self-Driving (94) General Motors (118) Germany (134) Gigafactory (90) Honda (74) Hyundai (156) India (268) Japan (82) Kia (92) Lithium (74) Lithium-ion Battery (79) Mercedes Benz (83) NIO (101) Nissan (77) Renewable Energy (91) Rivian (76) Solar Power (99) Stellantis (117) Tesla (1564) Tesla Cybertruck (101) Tesla Model 3 (151) Tesla Model Y (178) Tesla Superchargers (90) Toyota (154) UK (150) USA (1518) Volkswagen (183) Volvo (76)

About Us

Your definitive guide to the electric vehicle and renewable energy transition, offering insights, news, and analysis on EVs and green energy trends.

Top Menu

  • News
  • Reviews
  • Listicle
  • EV Sales
  • FAQ

Resource

  • Policy/Standard/Regulation
  • Glossary
  • Books
  • Expo
Subscribe to Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

EV-a2zEV-a2z
© EV-a2z. All Rights Reserved.
  • About EV-a2z
  • Terms
  • Privacy
  • Cookie Policy
  • Contact
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Newsletter Tesla red
Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?