Iconic Italian automaker Ferrari is gearing up to deliver its promised electric sports car to the market next year amid the global shift to clean energy vehicles.
However, the speculated price tag may take you back – €500,000 ($535,000).
Ferrari’s debut EV carries a hefty price tag
Ferrari’s inaugural electric car offering will sell at a jaw-dropping price of at least €500,000 ($535,000), Reuters reports, citing a source familiar with the matter.
This hefty price tag does not yet include extra features that tend to ass 15% to 20% to the total cost, further exceeding the average sale price of approximately €350,000. For comparison, Porsche’s Taycan EV only starts at about €350,000.
Ferrari is reportedly preparing to launch a dedicated factory to produce the electric car, potentially ramping up group production by up to a third.
The first Ferrari electric car model will officially launch in late 2025, with the speculated price tag demonstrating the iconic brand’s conviction that rich customers are ready for such a shift.
However, the upcoming Ferrari EV will undoubtedly face a major challenge. Many electric automakers resort to price cuts to boost sales amid slower-than-expected adoption.
What to expect from Ferrari’s first EV?
Ferrari Product Marketing and Marketing Intelligence Director Emanuele Carando recently teased in an interview with Australian Drive magazine that the debut model will have an “authentic” sound rather than just an engine roar.
“I think you need to wait a little bit longer. But I can tell you the new electric Ferrari vehicle is going to be a true Ferrari. All our cars are different cars for different Ferraristi, and different Ferrari for different moments. So the new electric vehicle will deliver different emotions versus the SF90, versus the Purosangue, versus the Roma, or versus the 12Cilindri.”
Emanuele Carando, Ferrari Product Marketing and Marketing Intelligence Director
Given the lack of combustion engines in EVs, the noise of Ferrari’s promised electric sports car remains unclear.
In addition, Ferrari asserted that the upcoming EV will not solely rely on acceleration. It outlined plans to heavily consider key factors like “driving thrills, which is a combination of power, force, weight, brakes [and] sound.”
“The 0-100km/h, 0-200km/h, after you do [these] a couple of times … you got this gut into your mouth [feeling], you’re fed up with it. We want to have a fast, agile, fun car to drive.”
Emanuele Carando, Ferrari Product Marketing and Marketing Intelligence Director
Production timeline and EV targets
Excitingly, Ferrari is also already developing a second electric car model. The unnamed source claims the process is currently “at an early stage.”
The Italian automaker expects EVs to account for at least 5% of its overall vehicle sales by 2026, marking its first full year in the electric vehicle space.
By 2030, it aims to increase the share of its electric and hybrid modes to 40% of its overall annual vehicle sales.
This major pivot to electric propulsion will substantially redefine the Ferrari experience while still preserving the brand’s iconic legacy.
