US-based electric automaker Canoo has just introduced its all-new electric pickup truck, the American Bulldog.
According to the press release, the new model is a direct descendant of the brand’s Screaming Eagle e-pickup truck delivered to the US Army for testing last year.
About the American Bulldog e-pickup
Canoo claims that the new American Bulldog is “woven into the American spirit” embodying grit and technological advancements.
It has a sleek exterior appearance with attractive designs and superior driving performance. The company claims that the model offers a minimalistic layout while maximizing functionality for various applications, particularly work, service, and adventure.
Canoo hinted that the model will support two and four-wheel drive with steer-by-wire and brake-by-wire systems.
“Like the American Bulldog, this vehicle is loyal and courageous. It’s woven into the American spirit and reflects this country’s innovation. When we say ‘Made in America,’ we mean it.”
Tony Aquila, Canoo Executive Chairman and CEO
You can check Canoo’s promotional video for the new American Bulldog EV here.
Canoo’s recovery
Electrek acknowledged Canoo’s continuous efforts to recover from a multiyear SEC probe that only ended early this year.
For those unaware, the SEC launched a probe in April 2021 into Canoo’s merger with a special acquisition purpose company (SPAC) and Hennessy Capital Acquisition Corp (HCAC) for its initial public offering.
The investigation apparently showed that some of the company’s ex-senior executives deceived investors in late 2020 and early 2021 about revenue forecasts.
After reorganizing, Canoo continued to launch significant initiatives to achieve its goals of advancing in the electric vehicle market. As mentioned, it recently supplied some e-pickup trucks to the US Army. It also had partnerships with NASA and Walmart.
Outlook
Canoo’s new American Bulldog is undoubtedly an innovative and attractive electric vehicle. However, it will be hard for the company to bring the model to US roads anytime soon.
As mentioned, Canoo has been struggling with various challenges and serious financial issues like any other startup in the EV space.
Nonetheless, Canoo has a strong potential to succeed in the US market if it manages to survive its current battles. Like Tesla, it employs a “Made in America” strategy, enabling its models to access federal tax credits of up to $7,500 under the Inflation Reduction Act.
