Cadillac boldly challenges Tesla by setting up test drives at their Supercharger stations.
Want to connect with people who are passionate about electric cars? Consider hosting an EV charging station at your business to attract Tesla drivers and other EV enthusiasts! Cadillac saw an opportunity in that situation.
Supercharger stations provide the perfect opportunity for Cadillac to showcase its electric vehicles and offer test drives to Tesla owners who have time to spare while charging their cars.
General Motors made a smart move by setting up a test drive station for their electric Cadillac Lyriq at a Tesla Supercharger station in Shanghai, allowing Tesla drivers to experience their electric SUVs while waiting for their own cars to charge.
Priced at RMB 479,700 or about USD 70,000 in China, the Cadillac Lyriq is positioned to take on the upper end of Tesla’s vehicle range.
With Tesla leading the charge in the electric vehicle market, it’s no surprise that companies are frequently targeting the automaker and its customers to gain a competitive edge in the space. With Tesla’s Model 3 receiving outstanding pre-orders, competitors like Nissan and BMW also took advantage of the situation by launching “attack ads” against Tesla’s reservation process to market their electric and hybrid vehicle offerings.
