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Reading: BYD’s new sub-$10K EV stimulates fear among rivals
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EV-a2z > News > BYD’s new sub-$10K EV stimulates fear among rivals
News

BYD’s new sub-$10K EV stimulates fear among rivals

EV-a2zm
Last updated: 2024/03/23 at 6:04 PM
EV-a2zm Published March 23, 2024 3 Min Read
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BYD Seagull
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China’s BYD has once again demonstrated its commitment to making electric vehicles accessible to everyone with the launch of its new sub-$10,000 Seagull Honor Edition (Dolphin Mini overseas).

Contents
BYD Seagull EV Honor Edition disrupts the EV marketImpressive build qualityAmerican automakers follow BYD’s footsteps

While BYD currently has no plans to launch the new EV dubbed “Lamborghini mini” in the US market, American rivals are already taking necessary measures to stay competitive.

BYD is releasing new Honor Edition of Seagull in China. It's starting price will be around $9,700. It's not providing great performance, but can you get a better car for this price? ⚡️🪫
* 55 kW, 135 Nm
* 305 km/405 km CLTC range variants
* 30.08 kWh/38.88 kWh battery capacity pic.twitter.com/EVUgu5TB9I

— EVhicle (@evhicle_) March 6, 2024

BYD Seagull EV Honor Edition disrupts the EV market

BYD officially launched the new Seagull EV Honor Edition (Dolphin Mini) earlier this month, with an extremely low base price of approximately $9,700 (69,800 yuan). This pricing strategy is part of the Chinese electric automaker’s “liberation battle” against traditional ICE-powered vehicles. 

Despite its aim in the said industry, BYD’s extremely cheap pricing has also significantly concerned its co-electric automakers across the globe. 

#BYD Officially Launches the Seagull Honor Edition Compact EV with Two Battery Options.
– Accelerate from 0 to 50 km/h in 4.9 seconds.
– Car comes in three trim levels: Vitality (69,800 yuan/$9,700)
Free (75,800 yuan/$10,530)
Flying (85,800 yuan/$11,920)#ElectricVehicles pic.twitter.com/axeJBCY5eN

— Basudev Adhikari (@basudevtalk) March 6, 2024

As expected, it uses the company’s cutting-edge Blade batteries, which offer two battery capacity options: 30.08 kWh and 38.88 kWh. The first one delivers a CLTC-rated range of 190 miles (305 km), while the latter enables 252 mi (405 km). It supports fast charging from 30% to 80% in just half an hour.

Interestingly, the new model got the “Lamborghini mini” nickname because ex-Lamborghini designer Wolfgang Egger led its design. The model targets younger drivers in daily city conditions.

Impressive build quality

Engineering consulting firm Caresoft dissected every part of the Seagull EV Honor Edition (Dolphin Mini) both digitally and physically, Autoline Network shared on YouTube. The move is part of the company’s efforts to gain more insights about how its clients can improve electric vehicle efficiency.

As per the inspection findings, the Dolphin Mini is simple and efficiently designed, developed, and enforced. More impressively, Caresoft found that the BYD EV boasts a better-than-expected build quality and reliability.

“What they did do is done very well. It’s efficiently done.”

Terry Woychowski, Ex-General Motors executive and current Caresoft Global’s Automotive President 

American automakers follow BYD’s footsteps

BYD apparently profits from the Seagull EV Honor Edition (Dolphin Mini), alarming American electric automakers.

Ex-General Motors executive and current Caresoft Global’s Automotive President Terry Woychowski contended that the new BYD EV could be a “clarion call for the rest of the industry.”

Mr. Woychowski even referred to the new Lamborghini mini as a “significant event” that prompted American rivals to keep up.

“What we’ve seen over time is automotive manufacturers eventually enter all the markets that matter.”

Marin Gjaja, Ford Model E COO, said in a recent interview with CNBC

Ford has pivoted to cheaper EVs, including a compact pickup and SUV. Sources suggest that the first model, due in 2026, will have a base price of about $25,000.

General Motors also announced plans to launch the new Ultium-based Chevy Bolt EV in 2025. CFO Paul Jacobson contends that the new EV will save billions as its first Ultium-based model to utilize cheaper LFP batteries. 

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TAGGED: BYD, BYD Dolphin Mini, BYD Seagull, Electric Vehicle, EV
EV-a2zm March 23, 2024 March 23, 2024
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