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Reading: BYD discloses F brand’s official name, maiden model to launch as soon as this year
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EV-a2z > News > BYD discloses F brand’s official name, maiden model to launch as soon as this year
News

BYD discloses F brand’s official name, maiden model to launch as soon as this year

EV-a2zm
Last updated: 2023/06/10 at 12:27 AM
EV-a2zm Published June 9, 2023 2 Min Read
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logo of Chinese car manufacturer BYD Co
logo of Chinese car manufacturer BYD Co
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Chinese electric vehicle giant BYD has just announced today the final name of its F brand, “Fang Cheng Bao.” 

BYD Announces New Brand: FANG CHENG BAO pic.twitter.com/Sfh4I2j8RQ

— BYD (@BYDCompany) June 9, 2023

The press release noted that the new brand would specialize in professional and personalized electric vehicle models, placing behind the company’s first four brands: Dynasty series, Ocean series, Denza, and Yangwang.

In late February, EV-a2z reported that the formerly mysterious F brand might target the off-road market. It turned out to be true, as the initial model will reportedly be a hardcore SUV.

About Fang Cheng Bao

Fang Cheng Bao literally means “Formula” and “Leopard” in English. 

Introducing FANG CHENG BAO, a significant addition to BYD's diversified brand matrix.#FANGCHENGBAO

— BYD Global (@BYDGlobal) June 9, 2023

As mentioned, Fang Cheng Bao will develop EV models that adhere to the “increasingly personalized needs of consumers by offering a series of unique and professional-grade new energy vehicle models.”

According to the press release, the new brand will offer a wide range of EV products, from off-road to sports cars. However, its maiden model, “SF,” will be a hardcore SUV, which is expected to debut this year.

BYD expects the new brand to steer the transition to new energy vehicles.

“Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is unfolding.”

Wang Chuanfu, BYD Chairman and President 

“Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is… pic.twitter.com/cDTXE7mao7

— BYD (@BYDCompany) June 9, 2023

See Also:

  • BYD’s mysterious new brand, labeled “F Brand” may target the off-road market
  • BYD employs a multi-brand strategy to hit 3 million EV sales in 2023
  • Upcoming BYD brand could pursue the pickup truck market
  • China’s BYD Auto overtakes Tesla as top-selling EV brand globally
  • BYD confirms plans to launch premium brand by year-end, model priced at over RMB 1 million

Unfortunately, BYD has not yet disclosed any additional details about Fang Cheng Bao’s initial model, apart from having an “SF” codename and being an SUV.

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TAGGED: BYD, China, Electric Vehicle, EV
EV-a2zm June 10, 2023 June 10, 2023
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