A BYD source confirmed that premium brand, the first hardcore model is tentatively scheduled to be release at the end of the year.
The premium brand aims to achieve the RMB 1 million market and will use BYD’s progress at automotive technology, dedicated to bringing consumers an unprecedented new experience of ultimate performance, the source said.
It will have new and independent teams in terms of brand, products, sales and service network, and operations, according to the source.
Today, a report from Yicai stated that a BYD executive had previously said that the company’s new premium brand would have a price range of RMB 800,000 to RMB 1.5 million. But, BYD already raised the price to more than RMB 1 million.
According to Li Yunfei, general manager of BYD Auto’s brand and PR division, YD will reveal some of its premium sub-brand and logo in the third quarter and the releasing of the first model in the fourth quarter.
The premium brand will use BYD’s advancement in automotive technology to represent BYD’s strongest capabilities in electrification and intelligence.
Based on current product plans, the premium brand’s price range is expected to be RMB 800,000-1.5 million, Li said at the time.
Above all, some photos and videos of BYD’s first model of the premium brand, have already hit the Internet.
