German automaker BMW Group’s battery-electric vehicle sales from its BMW and Mini brands grew 79.6% year-on-year to 93,931 units in Q3 2023, according to the press release. It accounted for 15.1% of the company’s overall volume.
Remarkably, the BMW brand alone successfully increased its BEV sales by twofold (+100.3%) to 83,211 units in the same period. Meanwhile, the Mini brand sold 10,720 fully-electric Cooper SE models in Q3 2023.
“The sales success of the third quarter shows that our customers appreciate our wide range of attractive products across all drive technologies. Our fully-electric products, in particular, are benefiting from high demand worldwide – as seen in our BEV sales, which significantly outperformed the total BEV market in the first nine months. Overall, we are on track to meet our growth targets for 2023.”
Pieter Nota, Member of the Board of Management of BMW AG responsible for Customer, Brands, Sales
Plug-in vehicle sales
Q3 2023 (Jul-Sep)
BMW Group’s BEV and PHEV sales reached a total of 139,943 from BMW and MINI brands, up 42%.
Of that total, BEV models accounted for 93,931 units. BEV sales recorded an 80% sales growth owing to the BMW i4’s popularity. The BMW iX1* and X1 also enjoyed high customer demand in Q3 2023, along with the revamped BMW X7, BMW X5, and BMW X6 models.
Below are the sales data in Q2 2023:
| Sales | YoY Change | Market Share | |
| BEVs | 93,931 | up 80% | 15.1% |
| PHEVs | 46,012 | down 1% | 7.4% |
| Total | 139,943 | up 42% | 22.5% |
The German legacy automaker also expects the new BMW 5 Series, particularly the BMW i5 EV, to further boost its sales.
“With the launch of the new BMW i5, we will have another attractive fully-electric vehicle in the market that will further accelerate the ramp-up of electromobility. New orders already reflect our customers’ high level of enthusiasm for this new model.”
Pieter Nota, Member of the Board of Management of BMW AG responsible for Customer, Brands, Sales
YTD (Jan-Sep)
This year to date, the Group recorded a 36% YoY sales increase to 385,411 units.
BEVs sold 246,867 units (up 93%), while PHEVs only had sales of 138,544 units (down 11%).
Here’s the YTD sales data:
| Sales | YoY Change | Market Share | |
| BEVs | 246,867 | up 93% | 13.4% |
| PHEVs | 138,544 | down 11% | 7.5% |
| Total | 385,411 | up 36% | 21% |
Regional sales
Presented below are the BMW Group’s overall vehicle sales per region/market in Q3 2023 and YTD, including the BMW and Mini brands:
| 3rd Quarter 2023 | Compared with previous year % | YTD September 2023 | Compared with previous year % | |
| Europe | 221,496 | +12.9% | 670,119 | +6.4% |
| Germany2 | 70,901 | +17.9% | 205,775 | +11.4% |
| Asia | 271,561 | -0.8% | 783,189 | +2.0% |
| China | 210,331 | -1.8% | 602,911 | +1.7% |
| Americas | 113,407 | +8.9% | 338,093 | +9.8% |
| USA | 91,849 | +7.8% | 277,132 | +10.9% |
See Also:
- BMW targets 50,000 EV sales in the US in 2023
- BMW reports more than 100% EV sales growth in Q1 2023
- US: Tesla on track to beat VW Group, BMW, and Mercedes in Q1 2023 sales
- BMW Group more than doubled sales of all-electric vehicles in Q4 and 2022
- 2022 BMW EV sales bounce off the roof, more to increase by 2023
BMW Group continues to develop and launch various projects to accelerate its electric vehicle transition. It recently launched the all-electric BMW i7 M70, dubbed “America’s most powerful EV in history.” It also partnered with rivals Ford and Honda to develop a new V2G company as they seek to decarbonize the grid.
