German legacy automaker BMW reported record-breaking battery electric vehicle sales in the US market in the fourth quarter of the year.
Overall, BMW Group’s BMW and Mini brands sold 118,609 vehicles in the country in the same period. It indicates a notable 6% year-on-year sales growth. Year to date, total vehicle sales increased 9% YoY to 395,741 units. Refer to the table below:
| Brands | Q4 2023 | YoY Growth | YTD | YoY Growth |
| BMW | 107,881 | up 6% | 362,244 | up 9% |
| Mini | 10,728 | up 4% | 33,497 | up 14% |
| Total | 118,609 | up 6% | 395,741 | up 9% |
BEV sales in Q4 2023
As mentioned, BMW’s all-electric sales successfully hit a new record in the US market in the fourth quarter of 2023.
According to the press release, BMW’s BEV sales grew 65% YoY to 14,374 units. This figure enabled all-electric vehicles to control 13.3% of the overall volume.
| Models | Sales | YoY Growth |
| BMW iX | 5,274 | up 110% |
| Other (i4, i5, i7): | 9,100 | – |
| Total | 14,374 | up 65% and 13.3% share |
Unfortunately, BMW has not released the sales figures for the Mini brand.
BEV sales in FY 2023
In the full year, BMW’s BEV sales increased by a whopping 191% YoY to 45,417 units. It accounted for 12.5% of the automaker’s total sales volume. Refer to the table below:
| Models | Sales | YoY Growth |
| BMW iX | 17,301 | up 205% |
| Other (i4, i5, i7): | 28,116 | – |
| Total | 45,417 | up 191% and 12.5% share |
In hindsight, BMW brand’s BEV sales surpassed 15,000 units in 2022 and accounted for 4.7% of the volume.
Strong plug-in electric car sales performance
Apart from BMW’s remarkable all-electric vehicle sales, the brand also reported a strong performance in the plug-in hybrid market.
Its PHEV sales grew by an astounding 237% YoY to 70,700 units. It accounted for a notable 19.5% share of the brand’s sales volume.
In that sense, one in every five BMW car sales were rechargeable in 2023.
“We attribute the success of 2023 to two main factors: the strength, breadth, and quality of our product lineup, and the close collaboration with our national dealer network. We excite and inspire our customers, regardless of drivetrain. Whether they prefer to drive one of our highly efficient internal combustion vehicles, a fully electric vehicle, or plug-in hybrid electric vehicle, we are delivering the ultimate driving experience with every drivetrain, in every segment.”
Sebastian Mackensen, President & CEO of BMW of North America, said in a news release
Presented below are the new vehicle sales of BMW in the US in Q4 and FY 2023:
| Q4 2023 | Q4 2022 | % | TOT 2023 | TOT 2022 | % | |
| BMW passenger cars | 45,395 | 40,396 | 12.4% | 158,473 | 124,373 | 27.4% |
| BMW light trucks | 62,486 | 61,342 | 1.9% | 203,771 | 208,015 | -2.0% |
| TOTAL BMW | 107,881 | 101,738 | 6.0% | 362,244 | 332,388 | 9.0% |
| TOTAL MINI | 10,728 | 10,319 | 4.0% | 33,497 | 29,504 | 13.5% |
BMW Group’s remarkable all-electric sales growth in the US market demonstrates the increasing demand for sustainable mobility. The German automaker’s expanding BEV portfolio and ambitious electrification targets can potentially advance as a major player in this growing industry.
