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EV-a2z > News > NIO discounts older EV models amid auto price war in China
News

NIO discounts older EV models amid auto price war in China

EV-a2zm
Last updated: 2023/03/18 at 6:14 PM
EV-a2zm Published March 18, 2023 3 Min Read
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Shanghai, China - Sep 3, 2020 NIO logo and the NIO store in downtown. Retail display of store at Shanghai Center mall in night. NIO is a Chinese electric car brand. NIO cars inside the store
Shanghai, China - Sep 3, 2020 NIO logo and the NIO store in downtown. Retail display of store at Shanghai Center mall in night. NIO is a Chinese electric car brand. NIO cars inside the store
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Chinese electric vehicle startup NIO offers suppliers a special discount on some of its older models. It comes at a time when automakers ranging from Tesla to Volkswagen are slashing prices in China, the largest auto market in the world.

Contents
NIO offers a 30% discount to its suppliersNIO’s deliveries increased by 31%

An unnamed source at the Shanghai-based company told Yicai Global that NIO is providing a discount to its suppliers on models based on its older NT1.0 platform. It comes after the company ran a promotion for retail customers last month. 

According to the individual, the few vehicles based on NT1.0 still in NIO’s inventory will only be made available to suppliers.

EV price war but wont hear lot of news on $NIO #NIO competitors subsidy &cuts. BMW i3 drop price ovr RMB100k($14k), pay in cash & get RMB120k-RMB180k($17k-$25k)cut. Insider deny rumor, sales reps confirm offering incentives. BMW i3 eDrive35 discount RMB106k($15k)to RMB248k($35k) pic.twitter.com/VvPOdDfNc9

— Nio (@NioStrats) March 9, 2023

NIO offers a 30% discount to its suppliers

According to an email sent to Schaeffler Greater China, a manufacturer of bearings, which was later discovered to have been compromised, the automotive parts supplier Mando was given a discount of up to 7 percent on some of NIO’s vehicles. 

As a result, Mando plans to offer a price reduction of 30 percent to its suppliers.

As per the information, Mando’s suppliers will be eligible for a discount of up to 35 percent when they purchase NIO electric vehicles. 

The manufacturer of automobiles declined to comment when asked about the information contained in the email.

After Tesla reduced its prices at the start of the year, a price war broke out in China’s new energy vehicle industry. After a decline in their sales, more than 30 different vehicle brands have followed suit.

China's EV industry has sparked a price war among brands such as Tesla, NIO, XPENG, BYD, LEAPMOTER, NAZHA, ZEEKR, and AITO. Discounts and promotions on Model 3, Model Y, and gasoline cars are being offered due to the rapid rise of China's EV industry. pic.twitter.com/7FDE59Yg3M

— CSEV (@csevtech) March 15, 2023

NIO’s deliveries increased by 31%

At the beginning of the previous month, NIO provided a ten percent discount to customers who purchased its older ES8, ES6, and EC6 models. 

According to Qin Lihong, who was NIO’s co-founder and president at the time, the company offered a preferential policy based on the model’s service life and status because the three vehicles would be advanced to the new generation.

As a result of complaints from some NIO clients who had previously purchased these models, the company decided to reduce the amount of the discounts it was offering.

In the first two months of this year, NIO’s vehicle shipments increased to 20,663, a 31 percent increase from last year.

See Also:

  • NIO App no longer provides ET7 hold time as the reworked model ramps up
  • NIO electric vehicle sales nearly doubled in February
  • NIO will launch its second NIO House in Germany on March 30 
  • NIO celebrates the achievement of the 10,000th battery swap in Europe
  • NIO to erect F4 plant in Chuzhou, aims to start production for its Firefly sub-brand

NIO Executive Confirms Company's Decision to Avoid Price War – https://t.co/KuaYI7lrXW pic.twitter.com/n5pwB37pQa

— EVMagz – Electric Vehicles Magazine (@evmagz) March 14, 2023

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TAGGED: China, Electric Vehicle, EV, NIO
EV-a2zm March 18, 2023 March 18, 2023
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