As the NIO Berlin event finished, the company had face-to-face customer communication events, ET7 deliveries, and test drives in the four countries, NIO co-founder and president Qin Lihong stated in an article on the NIO app posted on Monday.
“Many European customers had their first up-close encounter with the ET7 to experience the new performance, comfort and intelligence,” according to Qin.
Furthermore, according to NIO, the ET7 delivery in Germany came immediately after hosting the NIO Berlin event. The automaker had the first batch of deliveries to users in the Netherlands on October 16, and deliveries commenced mid-October in Denmark and Sweden.
The car brand added it would establish sales and service networks in these countries to serve users in the Berlin NIO center that is about to open for business. NIO centers are undergoing construction and will be available soon in cities such as Hamburg, Frankfurt, Dusseldorf, Amsterdam, Rotterdam, Copenhagen, Stockholm, and Goteborg.
Notably, NIO offers a service called ‘NIO Subscription’ in Denmark, Germany, the Netherlands, and Sweden, allowing local customers to lease vehicles, not buy them.
Following the announcement of that, a large number of users called for a purchase option.
“In the past two days, we have received lots of feedback from our users, mentioning they would like to have the buy option. I have to admit that we have underestimated many users’ enthusiasm for buying NIO cars,” NIO’s founder, chairman, and CEO William Li wrote in an article posted in the NIO app European version.
NIO then said that it was open for a purchase option. Although the company did not have an official announcement about when the purchase option will be available in Europe, a Twitter user tweeted that Qin said the purchase option would be open before Christmas.