The automaker has huge ambitions, planning to sell one million units of electric vehicles annually.
With a record high of selling approximately 260,000 units of electrified vehicles last year, Lexus aims to sell one million electric vehicles annually by 2030. The automaker created Lexus Electrified last 2019, a division within the company that will specifically target its goal of electrification.
In a statement, Takashi Watanabe, Chief Engineer of Lexus Electrified, said, “It is an extremely difficult challenge to shift everything to BEVs and maintain a sustainable business. We need to reduce the battery cost and innovate the entire car manufacturing process.” Another issue Lexus faces is finding manufacturing locations for its future EVs. It is reported that they will be working with Toyota (its parent company), just like how their RZ 450e has used the same e-TNGA platform as Toyota’s bZ4X.
However, it can be recalled in earlier news that Lexus is promising 10 electrified vehicle models by 2025, that will use a dedicated BEV platform. If the units come out by 2025, there are hopes to reach Lexus’ goal of selling 1 million EVs by 2030.
Currently, Lexus is planning two EV models: Lexus UX300e and the new RZ 450e.