General Motors CEO Mary Barra is confident that they can exceed Tesla by building affordable electric vehicles.
General Motors CEO Mary Barra aims to surpass Tesla in EV manufacturing, and that is by offering much cheaper electric vehicles.
“We’re taking all the steps to do it,” Barra said. “We have said that by mid-decade, we will be selling more EVs in this country than anyone else, including Tesla.” –according to Yahoo News.
Barra said that the strategy to achieve this is by offering cheaper electric vehicles. “Remember, we’re not necessarily just selling at the premium end,” she said on Monday, “We’re going to have electric vehicles affordable at $30,000.”
Barra is currently planning for the upcoming 2024 Chevrolet Equinox EV and the mysterious EV that reportedly starts at $30,000. Chevrolet Bolt EV is GM’s cheapest electric car right now, which has a starting price of $31,500.
GM also announced its partnership with Honda to build affordable electric cars. It is expected to go on sale in 2027.
In 2021, Tesla dominated the EV market with a share of nearly 14%, while GM was fourth with 7.6%.
Nevertheless, Barra is confident that she will close the gap and eventually surpass Musk.
Barra also said that in the years to come, more and more GM truck drivers will trade in their internal-combustion vehicles for electric ones. “They are going to be buying electric trucks,” she said of current Chevy and GMC truck drivers in the years ahead. “I think it’s a little bit longer game,” she said.