The American automaker unveils its Lincoln Star concept and plans to introduce four more new EVs into its Lincoln lineup by 2026.
Ford, a once-dominant American auto luxury brand reinvents itself to focus on EVs. It unveiled its concept for Lincoln Star last Wednesday. According to its executives, The concept marks new design and technology directions for the brand. They plan to introduce four new EVs into its Lincoln Lineup by 2026.
Lincoln President Joy Falotico said in a release: “As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles,” She also added, “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space — a true place of sanctuary — for our clients.”
Lincoln star features a smooth exterior design and panoramic windows. It also includes a large screen across the instrument panel and a retractable steering wheel which can be stowed away. It also features three “rejuvenation moods” that can change the audio, lighting, and even the smell of the vehicle’s cabin.
“Now is our moment,” Falotico said. “This is just the start of our electric journey.” The New Lincoln EVs could provide the needed boost for Ford. With the supply chain problems that automakers face, their sales dropped to about 87,000 vehicles last year.